What is Tangible Play?
Tangible Play operates at the intersection of artificial intelligence, computer vision, and consumer hardware. The company is dedicated to transforming the gaming landscape by integrating physical objects with digital interfaces, creating a seamless and immersive user experience. By leveraging advanced software engineering, the startup enables traditional play patterns to interact with modern digital platforms, effectively creating a new category of mindful, interactive entertainment. The company maintains a high bar for technical excellence, actively recruiting specialized talent in computer vision and game design to push the boundaries of its innovative platform. Its market position is bolstered by a unique product philosophy that prioritizes robust, real-world AI systems over conventional digital-only gaming models.
How much funding has Tangible Play raised?
Tangible Play has raised a total of $36M across 2 funding rounds:
Series A
$12M
Series B
$24M
Series A (2014): $12M with participation from Upfront Ventures, K9 Ventures, LLC, and Accel Partners
Series B (2016): $24M led by Upfront Ventures, Mattel, K9 Ventures, Accel Partners, and Houghton Mifflin Harcourt
Key Investors in Tangible Play
Upfront Ventures
A Los Angeles-based venture capital firm that focuses on technology businesses, including digital media, SaaS, and consumer internet sectors.
Mattel
A global toy and family entertainment leader that designs and manufactures iconic consumer products and licensed franchises for all ages.
K9 Ventures
A technology-focused micro VC fund based in Palo Alto that specializes in early-stage investments and fostering disruptive technologies.
What's next for Tangible Play?
With the support of its latest strategic backing, Tangible Play is positioned to accelerate its research and development efforts, specifically targeting the enhancement of its real-time AI and vision systems. The company is expected to focus on scaling its engineering team to meet the demands of its growing platform, while simultaneously exploring new avenues for product integration with its strategic partners. As the firm moves beyond its current lifecycle stage, the focus will likely shift toward broader market penetration and the diversification of its gaming portfolio. By maintaining its commitment to high-quality, mindful design, Tangible Play is well-equipped to navigate the competitive landscape of interactive technology and solidify its role as a transformative force in the industry.
See full Tangible Play company page
