What is Tangible Play?
Tangible Play operates at the intersection of artificial intelligence, computer vision, and interactive gaming. By developing a platform that integrates traditional physical play with modern digital interfaces, the company is redefining the ed-tech and consumer entertainment sectors. The firm's technical stack relies on robust, real-time AI systems that interpret physical movements to drive digital outcomes, creating a seamless user experience. As a software-centric organization with a hardware-enabled product line, Tangible Play maintains a competitive advantage by attracting top-tier engineering talent focused on solving complex spatial computing challenges. Its market position is bolstered by strategic partnerships with industry incumbents, allowing it to scale its innovative platform across diverse educational and consumer demographics.
How much funding has Tangible Play raised?
Tangible Play has raised a total of $36M across 2 funding rounds:
Series A
$12M
Series B
$24M
Series A (2014): $12M with participation from K9 Ventures, LLC, Upfront Ventures, and Accel Partners
Series B (2016): $24M led by Upfront Ventures, K9 Ventures, Accel Partners, Mattel, and Houghton Mifflin Harcourt
Key Investors in Tangible Play
Accel Partners
Accel is a leading global venture capital firm that partners with founders to build world-class businesses, focusing on early and growth-stage technology companies.
Upfront Ventures
Upfront Ventures is a Los Angeles-based firm specializing in technology investments across digital media, SaaS, and consumer internet sectors.
Mattel
Mattel is a global leader in the toy and family entertainment industry, providing strategic industry expertise and market access to innovative consumer product startups.
What's next for Tangible Play?
With the recent capital deployment, Tangible Play is positioned to accelerate its R&D initiatives, specifically targeting the enhancement of its computer vision algorithms and the expansion of its game library. The company's strategic roadmap emphasizes the recruitment of specialized engineers capable of pushing the boundaries of real-time AI and technical game design. By focusing on high-quality, robust system architecture, the firm aims to solidify its leadership in the interactive play market. Future growth will likely involve deepening its integration with educational content providers and expanding its global distribution footprint, ensuring that its innovative platform remains at the forefront of the digital-physical convergence trend.
See full Tangible Play company page
