What is Tabby?
Headquartered in Dubai, Tabby operates as a leading Buy Now Pay Later (BNPL) platform, providing flexible payment solutions that empower consumers while driving conversion rates for retail partners across the UAE and Saudi Arabia. By bridging the gap between traditional credit systems and modern digital commerce, Tabby has established itself as a critical infrastructure layer for regional retail. The company's business model is designed to enhance financial control for users while offering merchants a scalable mechanism to increase average order values, effectively positioning the firm at the intersection of consumer finance and e-commerce innovation.
How much funding has Tabby raised?
Tabby has raised a total of $1.7B across 9 funding rounds:
Angel/Seed
$2M
Series A
$23M
Debt
$50M
Series B
$104M
Multiple Rounds
$1.4B
Series E
$160M
Angel/Seed (2019): $2M, investors not publicly disclosed
Series A (2020): $23M led by STV Incorporated, Jimco, HOF, Arbor Ventures, Raed Ventures, Global Ventures, Arab Bank, MSA Capital, Mubadala GE Capital PJSC, Global Founders Capital, Venture Souq, and Outliers VC
Debt (2021): $50M supported by Partners for Growth
Series B (2022): $104M featuring STV, CCVA, Delivery Hero, and Global Founders Capital
Series C (2023): $58M backed by Arbor Ventures, PayPal Ventures, Sequoia Capital India, and STV
Debt (2023): $350M with participation from Partners for Growth and Atalaya
Debt (2023): $700M led by J.P. Morgan Asset Management
Series D (2023): $250M supported by Saudi Venture Capital Investment, Soros Capital Management, Arbor Ventures, and Wellington Management
Series E (2025): $160M featuring Hassana Investment, Blue Pool Capital, and Wellington Management
Key Investors in Tabby
Hassana Investment
Hassana Investment Company serves as the investment manager for the General Organization for Social Insurance, overseeing Saudi Arabia's pension fund assets with a focus on long-term financial security.
Wellington Management
Wellington Management is a global, independent investment management firm providing institutional clients with tailored solutions across equities, fixed income, and alternative strategies.
Blue Pool Capital
Blue Pool Capital is a Hong Kong-based asset management firm that provides specialized investment management services to a sophisticated client base.
What's next for Tabby?
Following the recent Series E funding, Tabby is well-positioned to accelerate its regional dominance and deepen its product ecosystem. The strategic allocation of this capital will likely focus on enhancing its proprietary credit-scoring algorithms, expanding its merchant network, and potentially diversifying its financial service offerings. As the company transitions into a more mature lifecycle stage, the focus will shift toward sustainable profitability and long-term market penetration. By maintaining strong relationships with institutional backers and leveraging its significant debt capacity, Tabby is poised to navigate the evolving regulatory landscape of the Middle East while continuing to set the standard for fintech innovation in the region.
See full Tabby company page
