What is Synup?
Synup operates as the leading Intent Marketing Cloud, empowering brands to enhance their delivery of relevant and trustworthy business content across all locations, devices, and digital media channels. The platform enables businesses to analyze and optimize consumer engagement with their brand, covering aspects from reviews and chatbots to videos and voice search. Synup's proprietary AI technology, the Intent Marketing Cloud, allows clients to dynamically adjust local business content and information in real-time to align with evolving consumer buying behaviors. This capability is designed to boost local brand awareness, customer acquisition, and loyalty, with numerous companies already leveraging Synup to achieve superior business outcomes. The company is headquartered in New York City and maintains operations across APAC, EMEA, Australia, Canada, New Zealand, and the UK.
How much funding has Synup raised?
Synup has raised a total of $6.5M across 2 funding rounds:
Angel/Seed
$500K
Series A
$6M
Angel/Seed (2014): $500K with participation from Angelprime Partners
Series A (2017): $6M led by Vertex Ventures and Prime Venture Partners
Key Investors in Synup
Vertex Ventures
Vertex Ventures US is an early-stage venture capital firm specializing in B2B software and the digital economy. They focus on infrastructure and SaaS companies, providing operational insights and connections to foster growth.
Prime Venture Partners
Prime Venture Partners is an early-stage, sector-agnostic investment firm that backs visionary founders building game-changing companies. They focus on tech-driven startups, providing initial funding and strategic support for scaling revenue.
Angelprime Partners
Angelprime Partners, likely associated with Prime Venture Partners, is an early-stage investment firm focused on partnering with visionary founders to build impactful companies. They support tech-driven startups with initial capital and strategic guidance.
What's next for Synup?
With the recent major strategic investment, Synup is poised for accelerated expansion and further development of its Intent Marketing Cloud. The substantial enterprise-level funding suggests a focus on scaling operations, enhancing its AI capabilities, and potentially broadening its market reach. This strategic backing will likely enable Synup to solidify its position as a leader in intent-based marketing, driving innovation in how businesses connect with consumers in an increasingly fragmented digital landscape. Future initiatives may include deeper integration with various digital platforms and advanced analytics to provide even more granular insights into consumer engagement.
See full Synup company page
