What is Swipii?
Founded in 2014 by Louis Schena and Chitresh Sharma, Swipii has evolved from a hardware-based customer loyalty program into a comprehensive solution for businesses. The company focuses on enhancing customer engagement and providing valuable insights for retail and service industries. Its platform aims to streamline loyalty programs and improve customer retention through innovative technology, positioning itself as a key player in the customer relationship management and retail tech sectors.
How much funding has Swipii raised?
Swipii has raised a total of $6.3M across 4 funding rounds:
Unspecified
$2.4M
Grant
$613K
Other Financing Round
$2.1M
Private Equity
$1.1M
Unspecified (2016): $2.4M, investors not publicly disclosed
Grant (2017): $613K led by Scottish Enterprise
Other Financing Round (2020): $2.1M supported by Par Equity
Private Equity (2021): $1.1M, investors not publicly disclosed
Key Investors in Swipii
Scottish Enterprise
Founded in 1991, Scottish Enterprise is a national economic development agency of the Scottish Government, headquartered in Glasgow, United Kingdom, likely focusing on supporting business growth and innovation within Scotland.
Par Equity
Par Equity USA LLC operates within the Investment Banking sector, based in Edinburgh, South Australia, Australia, and typically invests in companies with high growth potential.
What's next for Swipii?
The recent major strategic investment signals a new phase of growth for Swipii. This capital infusion is likely to fuel product development, market expansion, and enhanced sales and marketing efforts. The company is poised to leverage this financial backing to solidify its market position and scale its operations, potentially exploring new verticals or deepening its existing service offerings to meet the evolving demands of businesses seeking to optimize customer loyalty and engagement.
See full Swipii company page
