What is SurveyMonkey?
Founded in 1999 and headquartered in San Mateo, California, SurveyMonkey has evolved from a simple online survey utility into a comprehensive enterprise platform. The company provides a sophisticated suite of tools designed for sample selection, bias elimination, and advanced data representation. Beyond its foundational offerings for individual users, SurveyMonkey has successfully pivoted toward large-scale enterprise requirements, providing critical infrastructure for brand management and consumer-focused marketing. Its market position is defined by its ability to bridge the gap between accessible user interfaces and high-level analytical rigor, making it an essential component of the modern data-driven enterprise stack.
How much funding has SurveyMonkey raised?
SurveyMonkey has raised a total of $1.7B across 9 funding rounds:
Debt
$100M
Series A
$65M
Debt
$350M
Private Equity
$444M
Private Equity
$250M
Multiple Rounds
$515M
Debt (2010): $100M with participation from SunTrust Bank and Bank of America Merrill Lynch
Series A (2012): $65M led by Undisclosed
Debt (2013): $350M supported by SunTrust Bank, Goldman Sachs, JPMorgan Chase, and Bank of America Merrill Lynch
Private Equity (2013): $444M featuring Social Capital, TriplePoint Venture Growth BDC, Laurel Crown Partners, and ICONIQ Capital
Private Equity (2014): $250M backed by Laurel Crown Partners, Google Capital, Tiger GLobal Management, T. Rowe Price Associates, Social Capital, Dave Goldberg, ICONIQ Capital, Morgan Stanley Investment Management, Baillie Gifford & Co., and Ryan and Chris Finley
Stock Issuance/Offering (2018): $180M with participation from Tiger Global and Sheryl Sandberg
Share Placement (2018): $40M led by Salesforce Ventures
Debt (2018): $75M supported by JP Morgan Chase Bank
Debt (2018): $220M featuring JP Morgan Chase Bank
Key Investors in SurveyMonkey
Google Capital
Google Capital is a growth equity fund backed by Alphabet that invests in companies driving market disruption through long-term technology trends.
T. Rowe Price Associates
T. Rowe Price is a global asset management organization providing investment solutions and financial services through active management and fundamental research.
Morgan Stanley Investment Management
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, and wealth management services.
What's next for SurveyMonkey?
With a history of significant capital infusion, SurveyMonkey is well-positioned to continue its trajectory of product diversification and enterprise penetration. The strategic backing from institutional heavyweights suggests a focus on deepening its integration within the broader SaaS ecosystem, particularly in areas involving customer relationship management and business intelligence. Future growth will likely center on enhancing its automated data analysis capabilities and expanding its footprint in global markets, ensuring that the platform remains the primary choice for organizations seeking actionable insights from complex consumer datasets.
See full SurveyMonkey company page
