What is SureSale?
SureSale operates a vehicle quality SaaS platform designed to provide used vehicle buyers with comprehensive reports, known as Factfile vehicle reports. These reports serve as a single source of truth regarding a vehicle's past history, current condition, and future assurance. The company aims to establish a universal standard for used vehicles, enabling both franchise and independent dealers to validate and effectively merchandise their pre-owned inventory. SureSale's innovative approach was recognized with the 2020 Gold Stevie® Award for "Innovation of the Year," highlighting its contribution to meeting the substantial US demand for inspected, high-quality pre-owned vehicles.
How much funding has SureSale raised?
SureSale has raised a total of $7M across 1 funding round:
Series A
$7M
Series A (2020): $7M with participation from COFFIN CAPITAL and Upfront Ventures
Key Investors in SureSale
Upfront Ventures
Upfront Ventures is a venture capital firm based in Los Angeles that specializes in technology investments, particularly in digital media, SaaS, consumer internet, and retail innovation. They support startups and emerging companies seeking capital for growth.
COFFIN CAPITAL
COFFIN CAPITAL is an investor in SureSale's Series A funding round. Further details on their investment focus are not publicly available.
What's next for SureSale?
The recent major strategic investment indicates SureSale is likely in a scaling phase, focusing on expanding its market reach and enhancing its SaaS platform. This capital infusion is expected to fuel further development of its quality assurance standards and broaden its dealer network. The company's focus on transparency and quality in the used car market positions it for continued growth and potential market leadership.
See full SureSale company page
