What is Surefoot?
Headquartered in Park City, Utah, Surefoot has established a distinct market position by manufacturing high-precision custom ski boot liners designed to optimize comfort and performance for alpine enthusiasts. Beyond its proprietary manufacturing operations, the company functions as a sophisticated retail platform, distributing premium ski boots from industry-leading brands such as Nordica, Salomon, Lange, Tecnica, Full Tilt, and Dalbello. By integrating bespoke manufacturing with a curated retail experience, Surefoot addresses the critical demand for personalized fit solutions in the competitive winter sports landscape.
How much funding has Surefoot raised?
Surefoot has raised a total of $2.7M across 2 funding rounds:
Debt
$1M
Debt
$1.7M
Debt (2020): $1M with participation from PPP
Debt (2021): $1.7M led by PPP
Key Investors in Surefoot
PPP
Public-Private Partnership
What's next for Surefoot?
With this major enterprise-level funding, Surefoot is well-positioned to scale its manufacturing infrastructure and expand its retail footprint. The strategic allocation of these resources will likely focus on enhancing the technological precision of their custom liner production while simultaneously optimizing their supply chain for the distribution of third-party footwear brands. As the company navigates its current lifecycle stage, the focus remains on maintaining its reputation for technical excellence and customer-centric service, ensuring that it remains the preferred destination for professional and recreational skiers seeking superior equipment performance.
See full Surefoot company page
