What is Surefoot?
Surefoot operates within the competitive ski equipment market, distinguishing itself through the manufacture of custom ski boot liners. Beyond its proprietary products, the company also serves as a retailer for a range of prominent ski boot brands, including Nordica, Salomon, Lange, Tecnica, Full Tilt, and Dalbello. Headquartered in Park City, Utah, Surefoot leverages its expertise to provide tailored solutions for skiers, aiming to enhance comfort and performance on the slopes. The company's dual approach of manufacturing and retail positions it uniquely to cater to a diverse customer base seeking both specialized and mainstream ski boot options.
How much funding has Surefoot raised?
Surefoot has raised a total of $2.7M across 2 funding rounds:
Debt
$1M
Debt
$1.7M
Debt (2020): $1M with participation from PPP
Debt (2021): $1.7M led by PPP
Key Investors in Surefoot
PPP
Public-Private Partnership
PPP
Public-Private Partnership
What's next for Surefoot?
The recent major strategic investment signals a pivotal moment for Surefoot, likely enabling the company to accelerate its expansion strategies, enhance its product development for custom liners, or broaden its retail footprint. Given the enterprise-level context of its total funding, Surefoot appears to be in a scaling phase, potentially looking to increase market share, explore new technologies in boot fitting, or strengthen its supply chain and distribution networks. This capital infusion is expected to fuel innovation and solidify its competitive edge in the premium ski boot market.
See full Surefoot company page
