What is Sure?
Sure operates as a global leader in insurance technology, providing a comprehensive SaaS infrastructure that enables brands and carriers to build, launch, and scale embedded insurance products. By bridging the gap between traditional insurance expertise and modern digital distribution, the company empowers its clients to unlock new revenue streams and enhance the overall customer experience. Its platform is designed to handle the complexities of digital insurance, allowing for seamless integration into existing workflows and consumer-facing applications. As a critical enabler of digital transformation, Sure occupies a unique niche at the intersection of fintech and enterprise software, providing the technical backbone for the next generation of insurance distribution.
How much funding has Sure raised?
Sure has raised a total of $123.1M across 4 funding rounds:
Angel/Seed
$2.6M
Series A
$8M
Series B
$12.5M
Series C
$100M
Angel/Seed (2016): $2.6M with participation from Ff Venture Capital, Fosun, and Montage Capital
Series A (2017): $8M led by Ff Venture Capital, Amtrust Ventures, Menlo Ventures, Nationwide Ventures, Plug and Play Insurtech, Assurant, and IA Capital
Series B (2019): $12.5M supported by W. R. Berkley Corporation
Series C (2021): $100M featuring Kinnevik, W. R. Berkley, Declaration Partners, WndrCo, and Menlo Ventures
Key Investors in Sure
Ff Venture Capital
A leading seed and early-stage venture capital firm based in New York, focused on investing in emerging industries such as AI, Robotics, and Security.
W. R. Berkley Corporation
A global insurance holding company specializing in commercial lines property and casualty insurance with a focus on disciplined risk selection.
Menlo Ventures
A Menlo Park-based venture capital firm that invests in early and growth-stage technology companies across sectors such as enterprise software and fintech.
What's next for Sure?
With the support of its latest capital injection, Sure is well-positioned to accelerate its market growth and deepen its technological capabilities. The company is expected to focus on scaling its infrastructure to support an increasing volume of embedded insurance transactions while continuing to forge strategic partnerships with global market leaders. As the demand for seamless, digital-first insurance experiences continues to rise, Sure's focus on innovation and operational efficiency will likely remain the primary drivers of its long-term value creation. Future initiatives will likely involve expanding its product suite to address emerging risks and further integrating its platform into diverse digital ecosystems, solidifying its role as the foundational layer for the future of the insurance industry.
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