What is Sure?
Sure operates as a global insurance technology leader, providing the essential SaaS infrastructure that powers embedded insurance products. By facilitating the distribution, servicing, and scaling of digital insurance, the company enables Fortune 500 brands and market-leading carriers to modernize their offerings. Sure's platform is engineered to increase revenue streams and accelerate market growth, effectively revolutionizing the customer experience through technology-driven insurance solutions. Its core competencies lie in its ability to simplify complex insurance workflows, making it a critical partner for enterprises looking to digitize their risk management and protection services.
How much funding has Sure raised?
Sure has raised a total of $123.1M across 4 funding rounds:
Angel/Seed
$2.6M
Series A
$8M
Series B
$12.5M
Series C
$100M
Angel/Seed (2016): $2.6M with participation from Fosun, Montage Capital, and ff Venture Capital
Series A (2017): $8M led by Assurant, Amtrust Ventures, Nationwide Ventures, ff Venture Capital, Menlo Ventures, Plug and Play Insurtech, and IA Capital
Series B (2019): $12.5M supported by W. R. Berkley Corporation
Series C (2021): $100M featuring Menlo Ventures, Kinnevik, W. R. Berkley, Declaration Partners, and WndrCo
Key Investors in Sure
Menlo Ventures
Menlo Ventures is a Menlo Park-based venture capital firm that invests in early and growth-stage technology companies across sectors such as fintech and enterprise software, partnering with founders through multiple stages of scale.
Kinnevik
Kinnevik is an industry-focused investment company with an entrepreneurial spirit, working in partnership with talented founders to build and lead fast-growing digital consumer businesses.
Declaration Partners
Declaration Partners LP is a New York-based investment firm providing private equity, financial services, and investment management to support transformative growth companies.
What's next for Sure?
With the recent infusion of capital, Sure is well-positioned to accelerate its expansion into new markets and deepen its technological capabilities. The company's strategic focus will likely center on enhancing its API-first architecture to support more complex, high-volume insurance transactions. As the demand for embedded insurance continues to rise, Sure is expected to leverage its strong balance sheet to attract further enterprise partnerships and potentially explore new product verticals. The firm remains focused on maintaining its status as the infrastructure backbone for the next generation of digital insurance, prioritizing operational efficiency and sustained innovation in a competitive fintech landscape.
See full Sure company page
