What is Liquid Death?
Liquid Death is a Santa Monica-based beverage company that has redefined the water category by prioritizing sustainability and bold, irreverent branding. By packaging water in infinitely recyclable tallboy cans, the firm effectively competes with the marketing aesthetics of energy drinks and beer brands. The company is not only focused on hydration but also maintains a strong social mission, donating 10% of profits to nonprofits dedicated to eliminating plastic pollution and improving global access to clean water. As one of the fastest-growing non-alcoholic beverage brands in history, Liquid Death leverages a unique cultural resonance to capture market share from legacy junk food and beverage incumbents.
How much funding has Liquid Death raised?
Liquid Death has raised a total of $257M across 5 funding rounds:
Series A
$9M
Series B
$23M
Series C
$88M
Other Financing Round
$70M
Other Financing Round
$67M
Series A (2020): $9M with participation from Velvet Sea Ventures
Series B (2020): $23M led by Pat McAfee, Velvet Sea Ventures, and Convivialité Ventures LLC
Series C (2021): $88M supported by Kelly Campbell, Live Nation, Tony Hawk, Steve Aoki, Michael Dubin, and Wiz Khalifa
Other Financing Round (2022): $70M featuring Live Nation and Science Strategic Acquisition
Other Financing Round (2024): $67M backed by SuRo Capital and Live Nation
Key Investors in Liquid Death
Live Nation
A global leader in live entertainment, managing concert promotion, ticketing services, and sponsorship programs for major venues and artists worldwide.
SuRo Capital
A publicly traded investment fund specializing in providing capital to high-growth, venture-backed private companies across various emerging sectors.
Science Strategic Acquisition
An acquisition-focused entity targeting business combinations within the direct-to-consumer brands, services, and mobile entertainment industries.
What's next for Liquid Death?
With the support of major enterprise-level funding, Liquid Death is well-positioned to scale its distribution network and deepen its penetration into the live entertainment and event spaces. The strategic alignment with partners like Live Nation suggests a continued focus on experiential marketing and high-visibility placements at major music festivals and venues. Moving forward, the company is expected to leverage its recent capital to expand its product portfolio and further its mission-driven initiatives, potentially exploring new categories that align with its health-conscious and eco-friendly brand identity. The focus remains on maintaining its high-growth trajectory while navigating the complexities of scaling a disruptive consumer brand in a competitive global market.
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