What is Supertails?
Supertails is a comprehensive pet care platform based in Bengaluru, India. It operates as an online store offering a wide array of high-quality pet food, supplies, and accessories for dogs and cats. Beyond retail, Supertails provides essential services including online veterinary consultations, digital pet health support, and prescription medicine delivery. The company's integrated digital interface is designed to simplify pet parenting, making it more convenient and accessible for pet owners. Its mission is to create a seamless ecosystem for pet care, addressing both product needs and health services through a unified digital experience.
How much funding has Supertails raised?
Supertails has raised a total of $85M across 5 funding rounds:
Series A
$10M
Multiple Rounds
$45M
Series C
$30M
Series A (2022): $10M with participation from Saama Capital, DSG Consumer Partners, and Fireside Ventures
Series B (2024): $15M led by Fireside Ventures, RPSG Capital Ventures, Sauce.vc, and DSG Consumer Partners
Series B (2024): $15M supported by DSG Consumer Partners, RPSG Capital Ventures, Fireside Ventures, and Sauce.vc
Series B (2024): $15M featuring Sauce.vc, DSG Consumer Partners, RPSG Capital Ventures, and Fireside Ventures
Series C (2026): $30M backed by Titan Capital, Sauce, Venturi Partners, Fireside Ventures, Nippon India AIF Management, Saama, and RPSG Capital Ventures
Key Investors in Supertails
Fireside Ventures
Fireside Ventures is a leading venture capital firm in India specializing in health and consumer startups, aiming to build iconic consumer brands and foster enduring value through collaboration.
RPSG Capital Ventures
RPSG Capital Ventures, backed by the RP-Sanjiv Goenka Group, focuses on transforming the Indian consumer landscape by providing capital and leveraging group resources for accelerated growth of investee companies.
Sauce.vc
Sauce.vc is a venture capital fund with a dedicated consumer focus and a high-engagement model, partnering with startups in segments like F&B and personal care to help them disrupt the market.
What's next for Supertails?
With the recent major strategic investment, Supertails is poised for accelerated growth and market penetration. The company is likely to leverage this capital to expand its service offerings, potentially venturing into new product categories or enhancing its existing veterinary and health support services. Further geographic expansion within India and possibly into neighboring markets could also be on the horizon. The strategic backing from its investors suggests a focus on scaling operations, optimizing its supply chain, and deepening its customer engagement through technology and personalized services. This funding round positions Supertails to solidify its leadership in the rapidly growing Indian pet care market.
See full Supertails company page
