What is Superplastic?
Founded in 2017, Superplastic has carved out a distinct niche at the intersection of digital entertainment, character design, and social media influence. By creating and managing a roster of animated celebrities that command millions of followers, the company bridges the gap between traditional media and the burgeoning creator economy. This innovative approach to brand building has positioned Superplastic as a leader in the synthetic media space, allowing it to leverage its digital assets across diverse consumer touchpoints, from physical collectibles to immersive virtual experiences.
How much funding has Superplastic raised?
Superplastic has raised a total of $50.4M across 4 funding rounds:
Series A
$10M
Debt
$350K
Other Financing Round
$20M
Other Financing Round
$20M
Series A (2019): $10M with participation from Scott Belsky, Canaan, Betaworks, Global Village, Scooter Braun, Craft Ventures, Cyan Banister, Kevin Weil, Shrug Capital, and Index Ventures
Debt (2020): $350K led by PPP
Other Financing Round (2021): $20M supported by GV, Craft Ventures, and Index Ventures
Other Financing Round (2023): $20M featuring SONY, Kering, Scribble Ventures, Google, Craft Ventures, and Galaxy Digital
Key Investors in Superplastic
SONY
Sony Group Corporation is a global leader in electronics, music, and entertainment, providing extensive resources in content production and digital distribution networks.
Kering
Kering SA is a luxury goods conglomerate managing a portfolio of renowned fashion and jewelry houses, bringing high-end brand expertise to the partnership.
Index Ventures
Index Ventures is a prominent venture capital firm that supports high-growth companies from seed stage through to IPO, known for backing transformative digital platforms.
What's next for Superplastic?
The infusion of capital from this major strategic investment signals a pivot toward deeper integration with global entertainment ecosystems and luxury retail markets. As Superplastic scales, the focus will likely shift toward expanding its intellectual property portfolio and enhancing its technological infrastructure to support more complex virtual interactions. By aligning with partners that possess deep expertise in content distribution and brand management, the company is well-positioned to transition from a niche digital brand into a multi-platform entertainment conglomerate, setting the stage for long-term growth in the evolving digital landscape.
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