What is Supermom?
Founded in 2013 and headquartered in Singapore, Supermom operates as Asia's largest marketplace catering to parents and expectant mothers. The platform offers a comprehensive range of products and services spanning maternity, newborn, baby, toddler, and kids' categories. Supermom addresses the specific needs of this demographic by providing a curated shopping experience, aiming to be a one-stop destination for families navigating the various stages of childhood.
How much funding has Supermom raised?
Supermom has raised a total of $24M across 2 funding rounds:
Series A
$6M
Series B
$18M
Series A (2023): $6M with participation from Ac Ventures and Qualgro Partners
Series B (2024): $18M led by Hearst, AC Ventures, and Qualgro Partners
Key Investors in Supermom
Hearst
Hearst is a diversified global media and information company involved in daily and weekly newspapers, magazines, television and radio stations, cable networks, and information services for finance, healthcare, and transportation markets.
AC Ventures
ACV Capital is a growth equity investment firm focused on high-growth, technology-enabled businesses across Southeast Asia, providing strategic guidance and operational expertise to scale businesses.
Qualgro Partners
Qualgro is a venture capital firm based in Singapore that invests in tech startups across Southeast Asia, focusing on areas such as Data, Software, and AI, primarily targeting Series A and B funding rounds.
What's next for Supermom?
The recent major strategic investment into Supermom signals a strong vote of confidence from its backers, positioning the company for accelerated expansion and innovation. This infusion of capital is expected to fuel strategic initiatives, potentially including enhancements to its product offerings, expansion into new geographic markets within Asia, and further development of its technology infrastructure to improve user experience and operational efficiency. The company's focus on the burgeoning parenting market suggests a trajectory aimed at capturing a larger share of this significant consumer segment.
See full Supermom company page
