What is Supermetrics?
Supermetrics operates as a sophisticated data integration platform, designed to simplify the complex process of collecting, managing, and analyzing marketing data from a multitude of digital channels. By establishing seamless connections to essential tools such as Google Analytics, Facebook Ads, and various other platforms, Supermetrics facilitates the transfer of data into spreadsheets, data warehouses, and business intelligence tools. This automation of data aggregation and reporting empowers marketing teams and data analysts to shift their focus from manual data handling to deriving actionable insights and optimizing performance, thereby enhancing overall business intelligence and strategic decision-making.
How much funding has Supermetrics raised?
Supermetrics has raised a total of $83.7M across 3 funding rounds:
Series A
$4.1M
Other Financing Round
$32.3M
Private Equity
$47.3M
Series A (2017): $4.1M with participation from OpenOcean
Other Financing Round (2020): $32.3M, investors not publicly disclosed
Private Equity (2020): $47.3M supported by IVP and Highland Europe
Key Investors in Supermetrics
Highland Europe
Highland Europe is a growth capital provider that focuses on investing in exceptional teams and building collaborative relationships. They specialize in growth-stage, product-led companies across software and consumer sectors in Europe and Israel, targeting those with strong customer momentum and clear product-market fit.
IVP
IVP (Institutional Venture Partners) is a prominent later-stage venture capital firm based in Menlo Park, known for its substantial growth funds. They invest in high-growth technology companies, primarily at Series B and beyond, across consumer, enterprise, and fintech sectors, often taking significant minority stakes to support companies through scaling and towards IPO or M&A exits.
OpenOcean
OpenOcean is an early-stage venture capital firm with a European focus, investing across London, Helsinki, and Amsterdam. With an entrepreneurial background, they engage with founders to build and scale global companies delivering data-intensive software solutions, typically leading or co-leading Series A funding rounds.
What's next for Supermetrics?
The substantial enterprise-level funding and recent strategic investment position Supermetrics for accelerated growth and market leadership. This influx of capital is expected to fuel further innovation in data integration technologies, potentially expanding its platform capabilities and market reach. The company is likely to invest in enhancing its existing connectors, developing new integrations for emerging marketing platforms, and scaling its sales and marketing operations globally. Furthermore, the backing from established venture capital and private equity firms suggests a strategic focus on achieving significant market share and potentially preparing for future liquidity events, such as an IPO or acquisition.
See full Supermetrics company page
