What is Supermetrics?
Supermetrics operates as a sophisticated data integration platform designed to eliminate the manual friction associated with marketing analytics. By providing seamless connectivity between disparate digital channels—such as social media advertising platforms, search engine marketing tools, and web analytics suites—and destination environments like data warehouses and business intelligence software, the company enables organizations to centralize their performance metrics. This automation-first approach allows marketing analysts to pivot from data collection to high-level strategic optimization, effectively serving as the connective tissue for modern data-driven enterprises.
How much funding has Supermetrics raised?
Supermetrics has raised a total of $83.7M across 3 funding rounds:
Series A
$4.1M
Other Financing Round
$32.3M
Private Equity
$47.3M
Series A (2017): $4.1M with participation from OpenOcean
Other Financing Round (2020): $32.3M, investors not publicly disclosed
Private Equity (2020): $47.3M supported by Highland Europe and IVP
Key Investors in Supermetrics
OpenOcean
OpenOcean is an early-stage venture capital firm investing across Europe with offices in London, Helsinki, and Amsterdam. The firm leverages an entrepreneurial background to help founders build and scale global companies delivering data-intensive software solutions.
Highland Europe
Highland Europe provides growth capital to exceptional teams, focusing on product-led companies across software and consumer sectors in Europe and Israel. They manage over $3 billion in assets and prioritize long-term, founder-centric investment strategies.
IVP
IVP is a Menlo Park-based later-stage venture capital firm that invests in high-growth technology companies, primarily at Series B and beyond. They support companies through significant scale-up phases and eventual IPO or M&A exits.
What's next for Supermetrics?
With the infusion of capital from its latest major strategic investment, Supermetrics is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise data stack. The company is expected to focus on deepening its integrations with cloud-native data warehouses and enhancing its automated reporting capabilities to meet the increasing demand for real-time, cross-channel visibility. As the firm scales, the focus will likely shift toward maintaining its competitive edge in the data integration market while exploring new avenues for AI-driven insights and predictive analytics, ensuring that marketing teams remain agile in an increasingly complex digital landscape.
See full Supermetrics company page
