What is SuperCircle?
SuperCircle operates as a comprehensive textile waste management platform, utilizing advanced AI to optimize the lifecycle of apparel, footwear, and home fabrics. The company provides a dual-sided solution: consumer-facing trade-in interfaces and backend logistics for managing fabric scraps, excess inventory, and returns. By directing discarded materials to the most sustainable and profitable reuse or recycling streams, SuperCircle effectively prevents textile waste from reaching landfills. Its market position is defined by its ability to integrate seamlessly with global brands and retailers, transforming waste into a high-value resource through sophisticated sorting technology.
How much funding has SuperCircle raised?
SuperCircle has raised a total of $35.2M across 3 funding rounds:
Seed
$4.2M
Other Financing Round
$7M
Series A
$24M
Seed (2022): $4.2M, investors not publicly disclosed
Other Financing Round (2023): $7M led by BBG Ventures
Series A (2025): $24M supported by Elemental Impact, BBG Ventures, Renewal Funds, and Foundry Group
Key Investors in SuperCircle
Elemental Impact
A national nonprofit organization dedicated to implementing sustainable operating practices and product stewardship templates within the corporate community.
BBG Ventures
A venture capital firm focused on backing female-founded companies that leverage technology to transform consumer habits and address daily life challenges.
Renewal Funds
An investment firm specializing in impact investing, dedicated to supporting businesses that drive positive social and environmental change.
What's next for SuperCircle?
With the successful closure of this Series A financing, SuperCircle is poised to accelerate its operational footprint and deepen its integration within the global fashion value chain. The company plans to leverage this capital to enhance its AI-driven sorting capabilities and expand its network of recycling partners. As regulatory pressure on fashion brands to adopt circularity increases, SuperCircle's infrastructure provides a necessary framework for compliance and sustainability. Future growth will likely focus on scaling its backend services to accommodate larger volumes of post-consumer textiles, further cementing its role as a leader in the transition toward a circular textile economy.
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