What is SuperAwesome?
SuperAwesome operates as a pivotal digital technology firm dedicated to constructing a safer, more responsible online ecosystem for children and young audiences. By developing sophisticated advertising, gaming, and audience engagement products, the company enables brands and creators to interact with youth audiences while strictly adhering to privacy-first principles. Its market position is defined by its unique ability to bridge the gap between technological innovation and ethical digital practices, ensuring that safety and transparency remain at the forefront of digital engagement. As regulatory scrutiny regarding online child safety intensifies globally, SuperAwesome provides the essential infrastructure for organizations to maintain compliance without sacrificing user experience.
How much funding has SuperAwesome raised?
SuperAwesome has raised a total of $60M across 5 funding rounds:
Series A
$7M
Unspecified
$2M
Series B
$21M
Other Financing Round
$13M
Unspecified
$17M
Series A (2015): $7M with participation from Hoxton Ventures and Sandbox & Co
Unspecified (2017): $2M, investors not publicly disclosed
Series B (2017): $21M supported by Mayfair Equity Partners
Other Financing Round (2019): $13M featuring Harbert European Growth Capital
Unspecified (2020): $17M backed by M12
Key Investors in SuperAwesome
Hoxton Ventures
Hoxton Ventures is an early stage venture capital firm based in London that invests in European technology startups capable of scaling into global market leaders.
Sandbox & Co
Sandbox Group is a global leader in digital learning and entertainment, focusing on transformative educational adventures for children, parents, and teachers.
M12
M12 is Microsoft's venture fund, specializing in enterprise software investments with a focus on applied AI, infrastructure, and security technologies.
What's next for SuperAwesome?
With the support of this major strategic investment, SuperAwesome is well-positioned to accelerate its product development and expand its footprint in the global digital media landscape. The company is expected to leverage this capital to enhance its proprietary safety tools, potentially scaling its operations to meet the growing demand for privacy-compliant engagement solutions. By focusing on the intersection of applied AI and regulatory technology, SuperAwesome aims to solidify its role as the industry standard for youth-focused digital interactions, ensuring that its growth trajectory remains aligned with the evolving needs of global brands and the safety requirements of the next generation of internet users.
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