What is SuperAwesome?
SuperAwesome provides a crucial kidtech platform utilized by hundreds of brands and content owners to facilitate secure digital interactions with a global youth audience. Founded in 2013 and headquartered in London, England, the company's core product is engineered to ensure complete digital privacy for children. This focus on privacy and safety positions SuperAwesome as a leader in a rapidly evolving digital landscape, catering to the increasing demand for compliant and child-friendly online experiences.
How much funding has SuperAwesome raised?
SuperAwesome has raised a total of $60M across 5 funding rounds:
Series A
$7M
Unspecified
$2M
Series B
$21M
Other Financing Round
$13M
Unspecified
$17M
Series A (2015): $7M with participation from Hoxton Ventures and Sandbox & Co
Unspecified (2017): $2M, investors not publicly disclosed
Series B (2017): $21M supported by Mayfair Equity Partners
Other Financing Round (2019): $13M featuring Harbert European Growth Capital
Unspecified (2020): $17M backed by M12
Key Investors in SuperAwesome
Harbert European Growth Capital
Harbert European Growth Capital, a firm with a long history dating back to 1933, specializes in growth capital investments, particularly in middle-market and later-stage companies. Their focus on technology and European markets aligns with SuperAwesome's strategic trajectory.
Mayfair Equity Partners
Mayfair Equity Partners is a UK-based investment firm dedicated to building market-leading digital businesses. Their expertise in digital transformation and scaling companies, particularly within the mid-market, makes them a strategic partner for SuperAwesome's growth ambitions.
Hoxton Ventures
Hoxton Ventures is an early-stage venture capital firm that actively invests in European technology startups with global scaling potential. Their track record with disruptive companies suggests a keen eye for SuperAwesome's innovative approach to the kids' digital media sector.
What's next for SuperAwesome?
The recent major strategic investment signals a new phase of expansion and development for SuperAwesome. With a robust foundation in kidtech and a commitment to digital privacy, the company is well-positioned to leverage this capital for further innovation, market penetration, and potential strategic partnerships. This backing is expected to fuel SuperAwesome's mission to create a safer and more engaging digital world for children, potentially through enhanced product offerings, international market expansion, and continued technological advancements in privacy-preserving solutions.
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