What is Super73?
Founded in 2016, Super73 has evolved from a niche startup into a globally recognized electric vehicle powerhouse. The company specializes in high-performance electric bikes that prioritize aesthetic design and cultural relevance, effectively positioning itself at the intersection of lifestyle branding and sustainable mobility. With a customer base that spans professional athletes and high-profile celebrities, Super73 has successfully cultivated a premium market position that transcends traditional utility-focused e-bike manufacturers. Their operational model leverages a unique blend of industrial design and community-driven marketing, allowing them to maintain high brand equity while scaling production to meet global demand.
How much funding has Super73 raised?
Super73 has raised a total of $25.4M across 3 funding rounds:
Debt
$350K
Private Equity
$20M
Stock/Share Issuance
$5M
Debt (2020): $350K with participation from PPP
Private Equity (2021): $20M led by Volition Capital
Stock/Share Issuance (2025): $5M, investors not publicly disclosed
Key Investors in Super73
Volition Capital
Volition Capital is an award-winning growth equity firm that focuses on investing in a select number of founder-owned, capital-efficient businesses aiming for market leadership. The firm is recognized for its human-centric approach to business, emphasizing strong partnerships with its clients.
PPP
Public-Private Partnership
Undisclosed Investor
An undisclosed investor participating in the most recent funding round to support the company's long-term strategic objectives.
What's next for Super73?
With this major enterprise-level funding, Super73 is well-positioned to accelerate its product development roadmap and expand its international footprint. The strategic infusion of capital will likely be directed toward enhancing supply chain resilience, scaling manufacturing capabilities, and deepening the brand's penetration into emerging urban markets. As the company transitions into its next phase of growth, the focus will remain on maintaining its distinct design language while integrating advanced battery technology and smart connectivity features. This capital deployment is expected to solidify Super73's status as a market leader, providing the necessary resources to navigate the complexities of the global electric mobility landscape while sustaining its unique cultural influence.
See full Super73 company page
