What is Super73?
Founded in 2016, SUPER73 has rapidly established itself as a prominent electric vehicle brand, merging motorcycle heritage with contemporary youth culture. The company is renowned for its distinctive adventure lifestyle products, attracting a dedicated following that includes notable celebrities and athletes. SUPER73's success is built on its ability to resonate with a broad audience seeking unique and stylish personal transportation solutions, positioning it as a leader in the burgeoning e-mobility market.
How much funding has Super73 raised?
Super73 has raised a total of $25.4M across 3 funding rounds:
Debt
$350K
Private Equity
$20M
Private Equity
$5M
Debt (2020): $350K with participation from PPP
Private Equity (2021): $20M led by Volition Capital
Private Equity (2025): $5M, investors not publicly disclosed
Key Investors in Super73
Volition Capital
Volition Capital is an award-winning growth equity firm that focuses on investing in a select number of founder-owned, capital-efficient businesses aiming for market leadership. The firm is recognized for its human-centric approach to business, emphasizing strong partnerships with its clients.
PPP
Public-Private Partnership
What's next for Super73?
With the infusion of $5M in a major strategic investment, Super73 is poised for accelerated growth and innovation. This enterprise-level funding suggests a focus on scaling operations, expanding its product line, and potentially entering new markets. The company's commitment to blending heritage aesthetics with cutting-edge electric technology is likely to remain a core strategy, aiming to further solidify its brand identity and capture a larger share of the global electric adventure vehicle market. Future developments may include enhancements to battery technology, motor efficiency, and smart connectivity features.
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