What is Super?
Founded in 2018 and headquartered in East Java, Indonesia, Super operates an application designed to offer a streamlined and cost-effective solution for purchasing essential goods and digital products. By providing low prices and free shipping, Super aims to capture a significant share of the Indonesian market for everyday necessities. The company's strategy centers on leveraging technology to enhance convenience and affordability for its user base, positioning itself as a key player in the region's e-commerce and digital services landscape.
How much funding has Super raised?
Super has raised a total of $98M across 2 funding rounds:
Series B
$28M
Series C
$70M
Series B (2021): $28M with participation from Y Combinator Continuity Fund, Insignia Ventures Partners, Stephen Pagliuca, SoftBank Ventures Asia, DST Global Solutions, TNB Aura, and Amasia
Series C (2022): $70M led by New Enterprise Associates
Key Investors in Super
New Enterprise Associates
New Enterprise Associates (NEA) is a venture capital firm established in 1977, known for its focus on supporting entrepreneurs in building businesses. Based in Menlo Park, California, NEA has a broad investment thesis and a long history of backing successful companies across various sectors.
Insignia Ventures Partners
Insignia Ventures Partners is a venture capital firm specializing in early-stage tech startups in Southeast Asia. They provide financial investments, strategic guidance, and industry connections to help startups grow and scale within the region's dynamic tech ecosystem.
TNB Aura
TNB Aura is a thesis-led venture capital firm based in Singapore that focuses on early-stage investments in future-oriented startups across Southeast Asia. The firm aims to drive economic growth through innovation and support technology champions that enhance access and foster social impact.
What's next for Super?
The recent major strategic investment signals a new phase of development and scaling for Super. With substantial backing, the company is poised to further enhance its application features, expand its logistical network, and potentially broaden its product categories. This infusion of capital will likely fuel market penetration efforts, aiming to solidify Super's competitive advantage against rivals. Future growth may also involve exploring new geographic markets within Indonesia or expanding into adjacent service areas, driven by the company's overarching mission to provide accessible and affordable goods.
See full Super company page
