What is Super?
Founded in 2018 and headquartered in East Java, Super operates a comprehensive digital platform that streamlines the procurement of basic necessities and digital goods. The company serves as a critical intermediary in the wholesale ecosystem, providing small-scale retailers and consumers with access to competitive pricing and efficient logistics, including free shipping. By integrating wholesale convenience into a single, user-friendly application, Super addresses the fragmentation inherent in traditional retail markets, effectively bridging the gap between large-scale suppliers and local merchants. This operational model has positioned the firm as a key driver of economic efficiency within the Indonesian retail sector, fostering digital adoption among underserved demographics.
How much funding has Super raised?
Super has raised a total of $98M across 2 funding rounds:
Series B
$28M
Series C
$70M
Series B (2021): $28M with participation from DST Global Solutions, SoftBank Ventures Asia, Stephen Pagliuca, Y Combinator Continuity Fund, Amasia, TNB Aura, and Insignia Ventures Partners
Series C (2022): $70M led by New Enterprise Associates
Key Investors in Super
New Enterprise Associates
Established in 1977 and headquartered in Menlo Park, California, New Enterprise Associates is a venture capital firm focused on helping entrepreneurs build businesses.
Amasia
Amasia Group is a boutique property consulting firm with international experience, specializing in advising respected real estate organizations in the US and Australia.
TNB Aura
TNB Aura is a thesis-led venture capital firm based in Singapore, focusing on early stage investments in future-oriented startups across Southeast Asia.
What's next for Super?
With the recent influx of capital, Super is well-positioned to accelerate its infrastructure development and expand its geographic footprint. The strategic focus will likely shift toward optimizing supply chain resilience and enhancing the technological capabilities of its platform to support higher transaction volumes. As the company matures, the emphasis will remain on scaling its logistics network to ensure consistent service delivery in tier-two and tier-three cities. By maintaining a disciplined approach to capital allocation, Super aims to further entrench its dominance in the wholesale market, potentially exploring new product verticals or value-added services that leverage its existing user base and distribution network to drive long-term sustainable growth.
See full Super company page
