What is Super?
Founded in 2022 and based in Bristol, UK, Super Payments aims to disrupt the current online payment landscape by challenging the high fees imposed by traditional payment processors and digital advertising companies. The company's model is designed to allow businesses to pass on these savings directly to consumers in the form of cashback. Super was established by Samir Desai CBE, the founder of Funding Circle, alongside a team of seasoned executives, with the objective of revolutionizing how people pay and shop online.
How much funding has Super raised?
Super has raised a total of $27M across 1 funding round:
Other Financing Round
$27M
Other Financing Round (2022): $27M with participation from Phoenix Court, Accel, Union Square Ventures, and LocalGlobe
Key Investors in Super
Phoenix Court
Phoenix Court is an investor participating in the funding round.
Accel
Accel is a global venture capital firm that partners with exceptional teams from the inception of their ideas through all phases of private company growth. The firm focuses on supporting innovative companies and entrepreneurs.
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes. The firm targets a variety of sectors, focusing on innovative companies poised for growth.
What's next for Super?
With its recent major strategic investment, Super is poised for significant scaling and market penetration. The company's focus on eliminating high transaction fees positions it as a compelling alternative for e-commerce businesses seeking to improve margins and enhance customer loyalty through cashback incentives. Future growth is expected to be driven by expanding its merchant network and further developing its technology to support a seamless and cost-effective payment ecosystem. This enterprise-level funding will likely fuel product development, marketing initiatives, and operational expansion.
See full Super company page
