What is Super?
Founded in 2022 by Samir Desai CBE, Super Payments operates as a sophisticated payment processing platform designed to optimize the financial efficiency of online transactions. The company addresses the systemic issue of excessive fees imposed by legacy payment gateways and digital advertising networks. By stripping away these layers of friction, Super enables businesses to retain higher margins while simultaneously offering tangible cashback incentives to shoppers. This dual-sided benefit structure creates a compelling flywheel effect, driving merchant acquisition and consumer loyalty in an increasingly crowded fintech market. The company's strategic focus on cost-reduction and value-added services places it at the intersection of payment innovation and consumer-centric retail technology.
How much funding has Super raised?
Super has raised a total of $27M across 1 funding round:
Other Financing Round
$27M
Other Financing Round (2022): $27M with participation from Accel, Union Square Ventures, LocalGlobe, and Phoenix Court
Key Investors in Super
Accel
Accel is a global venture capital firm that partners with exceptional teams from the inception of their ideas through all phases of private company growth.
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes.
LocalGlobe
LocalGlobe is a London-based venture capital firm that focuses on seed and early-stage investments, supporting founders in building global companies from the UK.
What's next for Super?
Looking ahead, the strategic deployment of this capital will likely focus on expanding the company's merchant network and enhancing its core technological stack. As Super continues to scale, the primary objective will be to solidify its market position by demonstrating the long-term viability of its fee-elimination model. Investors are closely monitoring the firm's ability to navigate the complexities of the UK and international payment landscapes, particularly as it seeks to challenge established incumbents. Future growth will depend on the company's capacity to maintain its competitive edge in transaction processing while scaling its cashback infrastructure to meet the demands of a diverse enterprise-level client base.
See full Super company page
