What is Super Coffee?
Super Coffee is a beverage company focused on providing healthy, all-day energy through its unique blend of organic Colombian coffee, lactose-free protein, and healthy fats derived from coconut oil. Positioned within the rapidly expanding functional beverage market, the company aims to power consumer passions with its delicious and energizing products. The company's strategy appears to be centered on scaling its operations and expanding its market reach, leveraging strategic capital to achieve these goals.
How much funding has Super Coffee raised?
Super Coffee has raised a total of $146M across 3 funding rounds:
Series A
$15M
Series B
$25M
Series C
$106M
Series A (2018): $15M, investors not publicly disclosed
Series B (2020): $25M, investors not publicly disclosed
Series C (2021): $106M supported by Durable Capital Partners
Key Investors in Super Coffee
Durable Capital Partners
Founded in 2019, Durable Capital Partners is headquartered in Chevy Chase, Maryland. They are an investment adviser grounded in sourcing small-cap compounders in both the public and private markets.
What's next for Super Coffee?
The recent major strategic investment suggests Super Coffee is poised for significant expansion and market penetration. This enterprise-level funding is likely to be allocated towards enhancing production capabilities, broadening distribution channels, and intensifying marketing efforts to capture a larger share of the functional beverage market. Future developments may include product line extensions and strategic partnerships to further solidify its position as a leader in the healthy energy drink category.
See full Super Coffee company page