What is Super Basic?
Super Basic, previously known as We Heart It High Contrast, operates a platform dedicated to the exploration and sharing of high-contrast imagery. The company's services encompass a curated library of user-generated and copyrighted photographs, catering to individuals seeking visually striking content. The core business model revolves around facilitating the discovery and dissemination of these unique images within its community.
How much funding has Super Basic raised?
Super Basic has raised a total of $8M across 1 funding round:
Series A
$8M
Series A (2013): $8M with participation from DG Ventures
Key Investors in Super Basic
DG Ventures
DG Ventures is an investment firm that appears to focus on real estate and home-related ventures, as indicated by its domain. Their participation in Super Basic's funding round suggests a strategic interest in platforms that leverage visual content, potentially for marketing or community building within the real estate or lifestyle sectors.
What's next for Super Basic?
The recent major strategic investment suggests Super Basic is poised for significant expansion and market penetration. This influx of capital is likely to fuel product development, enhance platform capabilities, and broaden its user base. The company's focus on high-contrast imagery positions it within a niche but visually engaging segment of the digital content market, with potential for further innovation in image curation and user engagement strategies.
See full Super Basic company page
