What is Sunbit?
Founded in 2015 and headquartered in Los Angeles, Sunbit has established itself as a critical provider of enterprise software solutions tailored for the retail and consumer finance markets. By integrating sophisticated financial technology into in-store purchase experiences, the company bridges the gap between traditional retail and modern credit accessibility. Its platform is designed to streamline the point-of-sale financing process, providing merchants with a seamless tool to enhance customer purchasing power while maintaining a focus on operational efficiency and risk management.
How much funding has Sunbit raised?
Sunbit has raised a total of $1.1B across 8 funding rounds:
Series A
$2.9M
Series B
$26M
Debt
$1M
Series C
$26M
Series D
$130M
Debt
$250M
Debt
$310M
Debt
$355M
Series A (2016): $2.9M, investors not publicly disclosed
Series B (2019): $26M led by Zeev Ventures, Chicago Ventures, and Group 11
Debt (2020): $1M supported by PPP
Series C (2020): $26M, investors not publicly disclosed
Series D (2021): $130M backed by Migdal Insurance, AltaIR Capital, Group 11, YD More Investments, Harel Group, and Zeev Ventures
Debt (2022): $250M with participation from Credit Suisse
Debt (2024): $310M led by Citi and Ares
Debt (2024): $355M supported by Waterfall Asset Management, JPMorgan Chase, and Mizuho Financial Group
Key Investors in Sunbit
JPMorgan Chase
A leading global financial services firm providing comprehensive investment banking, asset management, and commercial banking solutions to institutional and corporate clients worldwide.
Mizuho Financial Group
A major Japanese financial institution offering a wide spectrum of services including structured finance, asset management, and specialized trust solutions for international markets.
Waterfall Asset Management
An SEC-registered institutional asset manager specializing in structured credit, asset-backed securities, and private equity investments.
What's next for Sunbit?
With the recent influx of capital, Sunbit is well-positioned to accelerate its strategic initiatives and deepen its penetration within the competitive fintech landscape. The company's reliance on debt financing, supported by major global financial institutions, suggests a mature approach to capital management aimed at sustaining long-term scalability. Moving forward, Sunbit is expected to focus on expanding its technological infrastructure and enhancing its service offerings, ensuring it remains at the forefront of the evolving digital payments and consumer lending ecosystem.
See full Sunbit company page
