What is Struthers Bros?
Based in Des Moines, Iowa, Struthers Bros operates as a premier powersports dealership with a legacy spanning over 45 years. The company maintains a comprehensive inventory of motorcycles, ATVs, UTVs, and scooters, representing top-tier manufacturers such as Kawasaki, Suzuki, Triumph, and CFMOTO. Beyond retail sales, the organization distinguishes itself through a vertically integrated service model that includes dedicated parts departments and specialized maintenance facilities. By prioritizing customer experience and offering tailored financing solutions, Struthers Bros has cultivated a loyal client base and established itself as a cornerstone of the Iowa powersports community.
How much funding has Struthers Bros raised?
Struthers Bros has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
Key Investors in Struthers Bros
PPP
Public-Private Partnership
What's next for Struthers Bros?
Following this major strategic investment, Struthers Bros is expected to focus on scaling its retail operations and enhancing its service infrastructure. The late-stage funding context suggests a shift toward optimizing inventory management and potentially expanding its digital sales channels to meet evolving consumer demands. As the powersports industry continues to experience shifts in recreational vehicle adoption, the company's ability to maintain its service-first approach while integrating new manufacturer partnerships will be critical. Future initiatives will likely prioritize operational efficiency and the modernization of its service departments to ensure long-term sustainability and market leadership.
See full Struthers Bros company page
