What is Structural?
Founded in 2017, Structural operates as a sophisticated B2B marketplace platform that facilitates seamless connections between individuals and the specific skill sets required for complex organizational projects. By providing a date-filled, dynamic program, the company addresses the critical challenge of talent visibility within large-scale enterprises. Its market position is defined by its ability to transform static employee directories into active, searchable ecosystems that drive operational efficiency and internal mobility. As a key player in the digital transformation of the workplace, Structural enables firms to optimize their human capital, ensuring that the right expertise is deployed at the right time to meet evolving business demands.
How much funding has Structural raised?
Structural has raised a total of $4.8M across 3 funding rounds:
Other Financing Round
$2.5M
Debt
$350K
Unspecified
$2M
Other Financing Round (2018): $2.5M with participation from Matchstick Ventures, High Alpha, Great North Labs venture fund, Rise of the Rest Seed Fund, and The Syndicate Fund
Debt (2020): $350K led by PPP
Unspecified (2021): $2M supported by Augeo Affinity Marketing Inc and Rise of the Rest
Key Investors in Structural
Matchstick Ventures
Matchstick Ventures is an early-stage venture fund focused on investing in diverse founders and innovative ideas in the North and Rockies, providing capital and resources to ambitious entrepreneurs.
High Alpha
High Alpha is a venture firm that creates and funds B2B SaaS companies, partnering with founders to build businesses that reach their full potential in sectors like enterprise software.
Great North Labs venture fund
Great North Ventures is a venture capital fund and studio that invests in early stage, capital-efficient tech startups utilizing breakthrough technologies, with a focus on digital transformation.
What's next for Structural?
Looking ahead, the strategic deployment of the $2M capital is expected to accelerate Structural's product development roadmap and market expansion efforts. Given the company's history of securing backing from specialized venture firms, the focus will likely shift toward enhancing its AI-driven matching algorithms and deepening its integration capabilities within existing enterprise software stacks. As the demand for agile, skill-based organizational structures grows, Structural is well-positioned to capitalize on the shift toward decentralized, high-performance work environments. The company's trajectory suggests a continued emphasis on scaling its user base while maintaining the high-touch, data-centric service model that has attracted significant institutional interest to date.
See full Structural company page
