What is Strap?
Strap operates within the burgeoning field of wearable technology, offering a unique software solution designed to empower marketers and advertisers. By leveraging custom human activity-centered services derived from wearable data, Strap enables businesses to achieve more precise customer segmentation and personalization. This capability allows companies to effectively segment and incentivize their customer base through a rich dataset of human-generated activity, thereby optimizing campaign performance and customer engagement. The company was founded in early 2014 and is headquartered in Cincinnati, Ohio.
How much funding has Strap raised?
Strap has raised a total of $1.3M across 1 funding round:
Angel/Seed
$1.3M
Angel/Seed (2014): $1.3M with participation from CincyTech, New Coast Ventures, Mercury Fund, Vine Street Ventures, and Hyde Park Venture Partners
Key Investors in Strap
CincyTech
CincyTech is a public-private seed-stage investor based in Cincinnati, Ohio, with a focus on enterprise software, business software applications, life sciences, and digital health.
New Coast Ventures
New Coast Ventures is a boutique venture capital fund that concentrates on early-stage investments in consumer internet, enterprise software, marketplaces, and mobile commerce, providing extensive resources to its partner companies.
Hyde Park Venture Partners
Hyde Park Venture Partners is an early-stage venture capital firm based in Chicago, specializing in high-growth technology startups in the mid-continent region, with a focus on supporting companies during their initial funding rounds.
What's next for Strap?
The recent major strategic investment in Strap signals a pivotal growth phase for the company. With its foundation in wearable data analytics for marketing, Strap is well-positioned to capitalize on the increasing demand for hyper-personalized advertising. Future developments are likely to focus on expanding its service offerings, forging strategic partnerships within the ad-tech and wearable ecosystems, and further refining its proprietary algorithms to deliver unparalleled insights into consumer behavior. This capital infusion will be critical for scaling operations, enhancing its technological infrastructure, and solidifying its market presence in the competitive advertising technology landscape.
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