What is Stonly?
Founded in 2018, Stonly has carved out a significant market position by enabling businesses, publishers, and educators to create interactive, step-by-step guides that can be seamlessly embedded across digital platforms. The company's core value proposition lies in its ability to transform static documentation into dynamic, user-centric experiences that drive engagement and reduce support overhead. As organizations increasingly prioritize product-led growth strategies, Stonly's platform serves as a critical infrastructure layer for improving user retention and operational efficiency. By empowering content creators to build intuitive workflows without extensive technical overhead, the firm has established itself as a leader in the digital adoption category.
How much funding has Stonly raised?
Stonly has raised a total of $25.5M across 2 funding rounds:
Angel/Seed
$3.5M
Series A
$22M
Angel/Seed (2020): $3.5M with participation from Clément Buyse, Jonathan Benhamou, Accel, and Renaud Visage
Series A (2022): $22M led by Northzone, Andrey Kushing, Nicolas Dessaigne, and Accel
Key Investors in Stonly
Accel
A global venture capital firm that partners with exceptional teams from the inception of their ideas through all phases of private company growth, focusing on supporting innovative entrepreneurs.
Northzone
A multi-stage venture capital fund with over 1.7 billion dollars under management, known for backing category-defining businesses across multiple economic and technology cycles.
Clément Buyse
An angel investor providing early-stage capital and strategic guidance to support the foundational growth of innovative technology startups.
What's next for Stonly?
With the successful closure of this major enterprise-level funding, Stonly is well-positioned to accelerate its product roadmap and expand its global footprint. The capital will likely be deployed to enhance the platform's analytical capabilities and deepen integrations with existing enterprise tech stacks. As the company scales, the focus will shift toward capturing a larger share of the customer success market, leveraging its unique interactive guide technology to solve complex onboarding challenges for global enterprises. The continued support from high-profile venture capital partners signals strong market confidence in Stonly's ability to define the future of digital guidance and user education.
See full Stonly company page
