What is Stash?
Headquartered in New York City, Stash is a leading consumer investing and banking platform designed to democratize financial services. Founded by Wall Street veterans Brandon Krieg and Ed Robinson, the company provides a comprehensive suite of products, including personal investment accounts, Traditional and Roth IRAs, and custodial accounts, alongside integrated banking features like debit cards with a Stock-Back rewards program. By prioritizing affordability and educational resources, Stash has successfully bridged the gap between traditional banking and active investing for millions of Americans.
The platform's core value proposition lies in its seamless user experience, which integrates financial education with actionable investment tools. This approach has allowed Stash to maintain a competitive edge in the crowded fintech landscape, fostering long-term user engagement and loyalty through a product suite that evolves alongside the financial needs of its diverse customer base.
How much funding has Stash raised?
Stash has raised a total of $606.2M across 11 funding rounds:
Series C
$42M
Series D
$37.5M
Series E
$65M
Series F
$112M
Series G
$125M
Other Financing Round
$40M
Series H
$146M
Series C (2017): $42M backed by Breyer Capital, Coatue Management, Valar Ventures, and Goodwater Capital
Series D (2018): $37.5M with participation from Entrée Capital, Union Square Ventures, Goodwater Capital, Breyer Capital, and Coatue Management
Series E (2019): $65M, investors not publicly disclosed
Series F (2020): $112M supported by LendingTree LLC
Series G (2021): $125M featuring T. Rowe Price and Eldridge
Other Financing Round (2023): $40M backed by T. Rowe Price, Union Square Ventures, and Goodwater Capital
Series H (2025): $146M with participation from T. Rowe Price, StepStone Group, Union Square Ventures, and Goodwater Capital
Key Investors in Stash
Goodwater Capital
Goodwater Capital is a consumer tech investment firm that empowers exceptional entrepreneurs to create positive change in the world. They focus on investing in innovative companies across various sectors, including financial services, retail, and healthcare.
T. Rowe Price
T. Rowe Price is a global asset management organization providing investment solutions and financial services to individuals, financial advisors, institutions, and retirement plan sponsors.
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes.
What's next for Stash?
With the successful completion of this latest financing round, Stash is well-positioned to accelerate its product development and scale its operations. The strategic focus will likely center on enhancing its proprietary technology stack, deepening its banking capabilities, and expanding its reach to capture additional market share in the retail finance sector. As the company moves beyond its Series H stage, the emphasis will shift toward sustainable growth and the potential for further diversification of its financial service offerings.
The continued support from major institutional investors suggests a strong confidence in Stash's long-term vision and its ability to navigate the complexities of the evolving fintech regulatory environment. By leveraging this capital, the company is poised to solidify its status as a cornerstone of the modern digital financial experience, potentially exploring new avenues for growth in automated wealth management and personalized financial advisory services.
