What is Stance?
Stance operates as a global leader in lifestyle apparel, specializing in premium hosiery, casual underwear, activewear, and performance basics. The company has successfully transformed the historically overlooked undergarment category into a canvas for self-expression, human originality, and graphic artistry. Stance ensures its branded goods achieve elite placement across premium multi-brand storefronts and direct-to-consumer digital marketplaces worldwide. Its core mission involves celebrating individual creativity by blending structural fabric innovation with expressive design aesthetics, all while maximizing day-to-day wear comfort. The company actively collaborates with independent design laboratories and in-house textile engineers to develop proprietary yarn blends that enhance durability, improve ventilation, and minimize frictional wear, guaranteeing advanced moisture control and structural cushioning in its finished garments.
How much funding has Stance raised?
Stance has raised a total of $142.6M across 9 funding rounds:
Private Equity
$5.4M
Series A
$6M
Debt
$2.4M
Debt
$2.2M
Series B
$30M
Series C
$61.3M
Series D
$30M
Debt
$2M
Private Equity (2011): $5.4M led by Mercato Partners
Series A (2011): $6M supported by Kickstart, Emagen Investment Group, Inc, Universal Music Group, Wasserman Media Group, Coffin Capital, and Roc Nation
Debt (2012): $2.4M featuring Mercato Partners
Debt (2013): $2.2M backed by Mercato Partners
Series B (2014): $30M with participation from Shasta Ventures, Menlo Ventures, Acme Capital, Universal Music Group, and Shervin Pishevar
Series C (2015): $61.3M led by Menlo Ventures, Sherpa Ventures, Shasta Ventures, Kleiner Perkins Caufield & Byers, and August Capital
Series D (2016): $30M supported by Shasta Ventures, Sherpa Capital, Mercato Partners, August Capital, Kleiner Perkins Caufield Byers, and Menlo Ventures
Debt (2020): $2M featuring PPP
Key Investors in Stance
Menlo Ventures
Menlo Ventures is a venture capital firm that invests in early and growth-stage technology companies across various sectors, including enterprise software and consumer internet. They typically partner with founders through multiple stages of scale.
Sherpa Ventures
Sherpa Ventures, associated with prominent investor Shervin Pishevar, focuses on innovative transportation solutions and supporting emerging technology companies, aiming to help businesses grow into global brands.
Shasta Ventures
Shasta Ventures is an early-stage venture capital firm that partners with entrepreneurs passionate about building great products, specializing in enterprise software startups.
What's next for Stance?
With its latest major strategic investment, Stance is poised to further solidify its position in the competitive apparel market. The company's consistent history of securing significant capital, including Series A, B, C, and D rounds, alongside debt financing, indicates a robust growth trajectory and strong investor confidence. This enterprise-level backing suggests a focus on scaling operations, expanding product lines, and potentially exploring new international markets. Stance's unique approach to product design and its ability to cater to diverse consumer segments, from extreme sports athletes to fashion enthusiasts, positions it for sustained expansion and innovation in the lifestyle apparel industry.
See full Stance company page
