What is Stance?
Stance operates as a prominent international fashion innovator and lifestyle apparel designer, specializing in premium hosiery, casual underwear, and performance basic apparel. The company has effectively disrupted the undergarment category by treating it as a canvas for graphic artistry and self-expression, appealing to a diverse demographic ranging from extreme sports athletes to fashion-forward retail consumers.
At the core of its operational model is a commitment to structural fabric innovation. By collaborating with textile engineers and material sourcing specialists, Stance develops proprietary yarn blends that enhance moisture control, durability, and comfort. This technical foundation, combined with a culturally driven design aesthetic, allows the brand to maintain elite placement in premium multi-brand storefronts and global direct-to-consumer digital marketplaces.
How much funding has Stance raised?
Stance has raised a total of $142.6M across 9 funding rounds:
Private Equity
$5.4M
Series A
$6M
Debt
$2.4M
Debt
$2.2M
Series B
$30M
Series C
$61.3M
Series D
$30M
Debt
$2M
Private Equity (2011): $5.4M led by Mercato Partners
Series A (2011): $6M supported by Universal Music Group, Kickstart, Wasserman Media Group, Roc Nation, Coffin Capital, and Emagen Investment Group, Inc
Debt (2012): $2.4M featuring Mercato Partners
Debt (2013): $2.2M backed by Mercato Partners
Series B (2014): $30M with participation from Universal Music Group, Shasta Ventures, Shervin Pishevar, Menlo Ventures, and Acme Capital
Series C (2015): $61.3M led by Kleiner Perkins Caufield & Byers, Sherpa Ventures, Menlo Ventures, Shasta Ventures, and August Capital
Series D (2016): $30M supported by Kleiner Perkins Caufield Byers, August Capital, Menlo Ventures, Mercato Partners, Shasta Ventures, and Sherpa Capital
Debt (2020): $2M featuring PPP
Key Investors in Stance
Kleiner Perkins Caufield & Byers
A Menlo Park-based venture capital firm that invests in early and growth-stage technology and life-science companies, providing operational support from seed through IPO.
Shasta Ventures
A leading early-stage venture capital firm that partners with creative entrepreneurs to build great products, with a strong focus on enterprise software and consumer-facing startups.
Menlo Ventures
A prominent venture capital firm that invests in early and growth-stage technology companies across sectors such as consumer internet, fintech, and infrastructure.
What's next for Stance?
Looking ahead, Stance is well-positioned to leverage its historical capital infusions to further penetrate global markets and expand its product portfolio. The company's focus on blending technical performance with expressive design provides a sustainable competitive advantage in the lifestyle apparel industry. Future strategic initiatives will likely center on optimizing supply chain efficiencies and deepening its digital footprint to meet the evolving demands of its global consumer base. As the brand continues to scale, the integration of advanced material science and data-driven retail strategies will remain critical to maintaining its market leadership and driving long-term value creation.
See full Stance company page
