What is Stance?
Stance operates as a prominent international fashion innovator and lifestyle apparel designer, specializing in premium hosiery, casual underwear, and performance-driven activewear. The company has effectively disrupted the undergarment category by treating apparel as a canvas for self-expression and graphic artistry. Beyond aesthetics, Stance distinguishes itself through rigorous textile engineering, collaborating with independent laboratories to develop proprietary yarn blends that enhance moisture control, durability, and structural cushioning. This commitment to both form and function has allowed the brand to secure elite placement in premium multi-brand storefronts and direct-to-consumer digital marketplaces worldwide.
How much funding has Stance raised?
Stance has raised a total of $142.6M across 9 funding rounds:
Private Equity
$5.4M
Series A
$6M
Debt
$2.4M
Debt
$2.2M
Series B
$30M
Series C
$61.3M
Series D
$30M
Debt
$2M
Private Equity (2011): $5.4M led by Mercato Partners
Series A (2011): $6M supported by Coffin Capital, Wasserman Media Group, Universal Music Group, Roc Nation, Kickstart, and Emagen Investment Group, Inc
Debt (2012): $2.4M featuring Mercato Partners
Debt (2013): $2.2M backed by Mercato Partners
Series B (2014): $30M with participation from Shasta Ventures, Menlo Ventures, Shervin Pishevar, Universal Music Group, and Acme Capital
Series C (2015): $61.3M led by Menlo Ventures, Sherpa Ventures, August Capital, Kleiner Perkins Caufield & Byers, and Shasta Ventures
Series D (2016): $30M supported by August Capital, Menlo Ventures, Kleiner Perkins Caufield Byers, Mercato Partners, Sherpa Capital, and Shasta Ventures
Debt (2020): $2M featuring PPP
Key Investors in Stance
Menlo Ventures
Menlo Ventures is a Menlo Park-based venture capital firm that invests in early and growth-stage technology companies across sectors such as enterprise software and consumer internet, partnering with founders through multiple stages of scale.
Kleiner Perkins
Kleiner Perkins is a Menlo Park-based venture capital firm that invests in early and growth-stage technology and life-science companies, providing capital and operational support from seed through IPO.
Shasta Ventures
Shasta Ventures is a leading early-stage venture capital firm that partners with bold, creative entrepreneurs passionate about building great products that deliver exceptional work experiences.
What's next for Stance?
With the support of its latest major strategic investment, Stance is poised to accelerate its operational capabilities and market reach. The company is expected to leverage this capital to deepen its investment in material sourcing and textile innovation, ensuring that its product portfolio continues to meet the evolving demands of athletes and fashion enthusiasts alike. As the organization matures, the focus will likely shift toward optimizing its global supply chain and expanding its digital infrastructure to maintain its competitive edge in the premium apparel sector. The strategic alignment with its investor base provides the necessary resources to sustain long-term brand equity and operational excellence.
See full Stance company page
