What is Stance?
Founded in December 2009, Stance has established itself as a key player in the lifestyle apparel market. The company gained significant recognition when it became the official sock provider for the NBA in April 2015 and subsequently for MLB in May 2016. Beyond its official partnerships, Stance operates 18 retail stores across the United States and has expanded its footprint internationally with a store in London. Its product range, encompassing socks, underwear, and T-shirts, targets a broad consumer base seeking quality and distinctive design.
How much funding has Stance raised?
Stance has raised a total of $142.6M across 9 funding rounds:
Private Equity
$5.4M
Series A
$6M
Debt
$2.4M
Debt
$2.2M
Series B
$30M
Series C
$61.3M
Series D
$30M
Debt
$2M
Private Equity (2011): $5.4M led by Mercato Partners
Series A (2011): $6M supported by Wasserman Media Group, Coffin Capital, Kickstart, Roc Nation, Universal Music Group, and Emagen Investment Group, Inc
Debt (2012): $2.4M featuring Mercato Partners
Debt (2013): $2.2M backed by Mercato Partners
Series B (2014): $30M with participation from Universal Music Group, Shervin Pishevar, Shasta Ventures, Acme Capital, and Menlo Ventures
Series C (2015): $61.3M led by August Capital, Kleiner Perkins Caufield & Byers, Shasta Ventures, Menlo Ventures, and Sherpa Ventures
Series D (2016): $30M supported by Sherpa Capital, Shasta Ventures, Mercato Partners, Menlo Ventures, August Capital, and Kleiner Perkins Caufield Byers
Debt (2020): $2M featuring PPP
Key Investors in Stance
Mercato Partners
Mercato Partners is an investment firm that focuses on identifying, acquiring, and operating businesses, particularly within the technology or branded consumer products sectors. Their involvement suggests a strategic interest in Stance's market position and growth potential.
Sherpa Capital
Sherpa Capital is a private equity firm specializing in transforming mid-sized companies through financial backing and deep operational involvement. Their investment in Stance indicates a focus on driving long-term value and strategic development within the branded consumer products sector.
Shasta Ventures
Shasta Ventures is an early-stage venture capital firm that partners with entrepreneurs building innovative products. Their investment in Stance highlights a belief in the company's product innovation and market potential within the consumer goods space.
What's next for Stance?
With the recent infusion of capital, Stance is poised for accelerated growth and strategic initiatives. The company's history of securing substantial investment, including major rounds like Series D and Series C, indicates a strong trajectory and investor confidence. This latest funding is likely to support enhanced marketing efforts, potential new product line introductions, and further expansion into both domestic and international markets. Stance's strategic partnerships and established retail presence provide a solid foundation for leveraging this new investment to solidify its position in the competitive apparel industry.
See full Stance company page
