What is Sprinklr?
Sprinklr is a New York City-based enterprise software company founded in 2009. It specializes in AI-native Unified Customer Experience Management (Unified-CXM), offering a comprehensive platform designed for large organizations to manage and optimize all customer-facing operations from a single, integrated system. The company's core product suites—Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights—empower customer engagement teams to interact across more than 30 digital channels, including social media, messaging, chat, SMS, email, and voice. This broad reach allows enterprises to unify their customer interactions and gain deeper insights into customer behavior.
How much funding has Sprinklr raised?
Sprinklr has raised a total of $844.5M across 8 funding rounds:
Series A
$5M
Series B
$15M
Series C
$17.5M
Series D
$40M
Series E
$46M
Series F
$105M
Other Financing Round
$350M
Stock Offering
$266M
Series A (2012): $5M with participation from Battery ventures
Series B (2013): $15M led by Battery Ventures and Intel Capital
Series C (2013): $17.5M supported by Intel Capital and Battery Ventures
Series D (2014): $40M featuring Intel Capital, Battery Ventures, and ICONIQ Capital
Series E (2015): $46M backed by Intel Capital, Battery Ventures, and ICONIQ Capital
Series F (2016): $105M with participation from EDBI, Wellington Management Company LLP, and Temasek
Other Financing Round (2020): $350M led by Sixth Street Growth and Hellman & Friedman
Stock Issuance/Offering (2021): $266M, investors not publicly disclosed
Key Investors in Sprinklr
Intel Capital
Intel Capital, a division of Intel, is known for investing in innovative startups across various technology sectors, including AI and cloud computing. Their involvement suggests a strategic alignment with Sprinklr's technological advancements.
Battery Ventures
Battery Ventures is a global investment firm that backs companies at all stages, with a focus on software and services. Their continued participation highlights a long-term belief in Sprinklr's business model and growth potential.
ICONIQ Capital
ICONIQ Capital is an investment firm that partners with founders and companies to help them scale. Their investment in Sprinklr indicates a focus on high-growth technology companies.
What's next for Sprinklr?
The recent major strategic investment in Sprinklr, following a history of significant capital raises, indicates a strong investor confidence in the company's trajectory and its AI-driven Unified-CXM platform. This infusion of capital is likely to fuel further innovation in its AI capabilities, expand its market reach, and enhance its service offerings. As a publicly traded company, Sprinklr is positioned to leverage this backing to solidify its leadership in the competitive enterprise software landscape, focusing on delivering advanced customer experience solutions to its global clientele. The company's strategic focus on integrating AI across its product suites suggests a continued emphasis on providing intelligent, data-driven insights and automation for customer-facing functions.
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