What is Sprinklr?
Founded in 2009 and currently listed on the New York Stock Exchange under the ticker CXM, Sprinklr provides a comprehensive suite of tools designed to unify customer-facing functions. By integrating Sprinklr Service, Social, Marketing, and Insights, the platform enables large-scale organizations to manage interactions across more than 30 digital channels. This unified approach allows enterprises to listen, engage, and respond to customer needs with unprecedented precision, effectively bridging the gap between complex data sets and actionable business intelligence in an increasingly fragmented digital ecosystem.
How much funding has Sprinklr raised?
Sprinklr has raised a total of $844.5M across 8 funding rounds:
Series A
$5M
Series B
$15M
Series C
$17.5M
Series D
$40M
Series E
$46M
Series F
$105M
Other Financing Round
$350M
Stock Offering
$266M
Series A (2012): $5M with participation from Battery ventures
Series B (2013): $15M led by Intel Capital and Battery Ventures
Series C (2013): $17.5M supported by Intel Capital and Battery Ventures
Series D (2014): $40M featuring Intel Capital, Battery Ventures, and ICONIQ Capital
Series E (2015): $46M backed by Intel Capital, Battery Ventures, and ICONIQ Capital
Series F (2016): $105M with participation from EDBI, Temasek, and Wellington Management Company LLP
Other Financing Round (2020): $350M led by Sixth Street Growth and Hellman & Friedman
Stock Issuance/Offering (2021): $266M, investors not publicly disclosed
Key Investors in Sprinklr
Intel Capital
A division of Intel, this firm invests in innovative startups targeting artificial intelligence, cloud computing, and next-generation compute technologies.
Battery Ventures
A global investment firm that partners with exceptional founders to build category-defining businesses in software, enterprise infrastructure, and industrial technology.
Hellman & Friedman
A private equity firm focused on large-scale investments in the software, financial services, and information services sectors.
What's next for Sprinklr?
Looking ahead, Sprinklr is positioned to leverage its substantial capital reserves to deepen its AI capabilities and expand its footprint in the enterprise software sector. As the demand for seamless, omnichannel customer experiences continues to rise, the company's focus on refining its Unified-CXM architecture will likely serve as a primary growth driver. By maintaining a robust balance sheet and continuing to attract high-caliber institutional backing, Sprinklr is well-equipped to navigate the evolving requirements of global digital engagement, further cementing its status as a critical infrastructure provider for modern, customer-centric organizations.
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