What is Sprinklr?
Founded in 2009 and publicly traded on the New York Stock Exchange (CXM), Sprinklr is a New York City-headquartered enterprise software firm. The company specializes in an AI-native Unified Customer Experience Management (Unified-CXM) platform. This comprehensive system is engineered to empower large enterprises to manage and optimize all customer-facing operations from a single, integrated environment. Sprinklr's core product suites—Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights—facilitate seamless engagement, listening, and response across over 30 digital channels, including social media, messaging apps, chat, SMS, email, and voice. The company's focus on AI and a unified approach positions it to address the complex demands of modern customer engagement.
How much funding has Sprinklr raised?
Sprinklr has raised a total of $844.5M across 8 funding rounds:
Series A
$5M
Series B
$15M
Series C
$17.5M
Series D
$40M
Series E
$46M
Series F
$105M
Other Financing Round
$350M
Stock Offering
$266M
Series A (2012): $5M with participation from Battery ventures
Series B (2013): $15M led by Battery Ventures and Intel Capital
Series C (2013): $17.5M supported by Battery Ventures and Intel Capital
Series D (2014): $40M featuring Battery Ventures, Intel Capital, and ICONIQ Capital
Series E (2015): $46M backed by ICONIQ Capital, Battery Ventures, and Intel Capital
Series F (2016): $105M with participation from Wellington Management Company LLP, EDBI, and Temasek
Other Financing Round (2020): $350M led by Sixth Street Growth and Hellman & Friedman
Stock Issuance/Offering (2021): $266M, investors not publicly disclosed
Key Investors in Sprinklr
Battery Ventures
Battery Ventures is a global investment firm that partners with founders and management teams in the software and services, enterprise infrastructure, online marketplaces, healthcare IT, and industrial technology sectors. Founded in 1983, the firm supports companies at all stages, from seed to buyout.
Intel Capital
Intel Capital, a division of Intel founded in 1991, invests in innovative startups focused on artificial intelligence, autonomous vehicles, datacenter, Cloud, 5G, and next-generation compute technologies. They are headquartered in Santa Clara, California.
Sixth Street Growth
Sixth Street Growth is an investment firm that provides capital to high-growth technology companies. Their focus is on supporting businesses with strong market positions and significant expansion potential.
What's next for Sprinklr?
With its substantial enterprise-level funding and a recent major strategic investment, Sprinklr is well-positioned for accelerated growth and innovation. The capital infusion is expected to fuel advancements in its AI capabilities, expand its global market reach, and enhance its Unified-CXM platform to meet the evolving needs of enterprise clients. Strategic investments often signal confidence from backers in the company's long-term vision and its ability to capture market share. Sprinklr's trajectory suggests a continued focus on consolidating its leadership in the customer experience management space, potentially through further product development, strategic partnerships, or market expansion initiatives.
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