What is Sprinklr?
Sprinklr is an AI-native enterprise software company providing Unified Customer Experience Management solutions. Its platform integrates customer service, social media management, marketing, advertising, customer feedback, analytics, and AI-powered automation across digital channels. By unifying customer data and conversations, the company enables large enterprises to automate workflows, analyze consumer insights, and deliver seamless omnichannel customer support. Its advanced AI capabilities, including AI agents, copilots, and sentiment analysis, position it as a critical infrastructure provider for industries ranging from financial services and telecommunications to retail and hospitality.
How much funding has Sprinklr raised?
Sprinklr has raised a total of $844.5M across 8 funding rounds:
Series A
$5M
Series B
$15M
Series C
$17.5M
Series D
$40M
Series E
$46M
Series F
$105M
Other Financing Round
$350M
Stock Offering
$266M
Series A (2012): $5M with participation from Battery ventures
Series B (2013): $15M led by Battery Ventures and Intel Capital
Series C (2013): $17.5M supported by Intel Capital and Battery Ventures
Series D (2014): $40M featuring Intel Capital, ICONIQ Capital, and Battery Ventures
Series E (2015): $46M backed by Intel Capital, ICONIQ Capital, and Battery Ventures
Series F (2016): $105M with participation from EDBI, Temasek, and Wellington Management Company LLP
Other Financing Round (2020): $350M led by Sixth Street Growth and Hellman & Friedman
Stock Issuance/Offering (2021): $266M, investors not publicly disclosed
Key Investors in Sprinklr
Battery Ventures
Battery partners with exceptional founders and management teams developing category-defining businesses in markets including software and services, enterprise infrastructure, and online marketplaces. Founded in 1983, the firm backs companies at all stages, ranging from seed and early to growth and buyout.
Intel Capital
A division of Intel, this firm invests in innovative startups targeting artificial intelligence, autonomous vehicles, cloud computing, and next-generation compute technologies. It curates thousands of business development introductions annually to support its portfolio companies.
Temasek
Founded in 1974, Temasek is a global investment company headquartered in Singapore. As a generational investor, it seeks to make a difference by supporting long-term growth and sustainable legacies across various technology sectors.
What's next for Sprinklr?
With the support of its latest strategic financing, Sprinklr is well-positioned to accelerate its product roadmap, particularly in the development of autonomous AI agents and advanced conversational analytics. The company's focus remains on deepening its integration across the enterprise stack, ensuring that global brands can maintain a cohesive customer experience in an increasingly fragmented digital landscape. As it continues to scale, Sprinklr will likely prioritize further expansion into high-growth sectors, leveraging its robust data architecture to drive operational efficiency and superior customer engagement for its enterprise clients.
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