What is Sprinklr?
Founded in 2009 and headquartered in New York City, Sprinklr operates as an AI-native Unified Customer Experience Management (Unified-CXM) platform. The company provides a comprehensive suite of tools—including Sprinklr Service, Social, Marketing, and Insights—that enable large-scale enterprises to manage customer-facing functions across more than 30 digital channels. By centralizing engagement, listening, and response capabilities, Sprinklr addresses the complex requirements of modern digital transformation, positioning itself as a critical infrastructure provider for global brands seeking to optimize customer interactions in an increasingly fragmented digital ecosystem.
How much funding has Sprinklr raised?
Sprinklr has raised a total of $844.5M across 8 funding rounds:
Series A
$5M
Series B
$15M
Series C
$17.5M
Series D
$40M
Series E
$46M
Series F
$105M
Other Financing Round
$350M
Stock Offering
$266M
Series A (2012): $5M with participation from Battery ventures
Series B (2013): $15M led by Battery Ventures and Intel Capital
Series C (2013): $17.5M supported by Intel Capital and Battery Ventures
Series D (2014): $40M featuring Battery Ventures, ICONIQ Capital, and Intel Capital
Series E (2015): $46M backed by ICONIQ Capital, Battery Ventures, and Intel Capital
Series F (2016): $105M with participation from Wellington Management Company LLP, Temasek, and EDBI
Other Financing Round (2020): $350M led by Sixth Street Growth and Hellman & Friedman
Stock Issuance/Offering (2021): $266M, investors not publicly disclosed
Key Investors in Sprinklr
Battery Ventures
Battery partners with exceptional founders and management teams developing category-defining businesses in markets including software and services, enterprise infrastructure, online marketplaces, healthcare IT and industrial technology.
Intel Capital
Founded in 1991, Intel Capital invests in innovative startups targeting artificial intelligence, autonomous vehicles, datacenter, Cloud, 5G, and next-generation compute technologies.
Hellman & Friedman
A private equity investment firm that participates in buyouts, restructurings, and both majority and minority investments, focusing on software, financial services, and information services.
What's next for Sprinklr?
Following its transition to the public markets and the successful execution of major strategic financing rounds, Sprinklr is well-positioned to accelerate its product innovation roadmap. The company's focus remains on deepening its AI-native capabilities to provide more predictive and automated customer experience solutions. As enterprises continue to prioritize unified data strategies, Sprinklr's ability to integrate voice, SMS, chat, and social media into a single system of record will likely serve as a primary driver for sustained market share expansion and long-term value creation for its stakeholders.
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