What is Spoke?
Founded in 2014 and based in Richmond, England, Spoke specializes in the creation and sale of custom-fit trousers and apparel directly to consumers. The company has carved out a niche in the apparel market by focusing on personalized fit and direct engagement with its customer base. This approach allows Spoke to address a key consumer pain point: the difficulty in finding well-fitting garments off the rack. By leveraging technology and a direct-to-consumer model, Spoke aims to redefine the shopping experience for tailored clothing.
How much funding has Spoke raised?
Spoke has raised a total of $18M across 3 funding rounds:
Angel/Seed
$1.8M
Series B
$10.1M
Other Financing Round
$6.1M
Angel/Seed (2017): $1.8M with participation from Oxford Capital Partners
Series B (2019): $10.1M led by BGF
Other Financing Round (2022): $6.1M, investors not publicly disclosed
Key Investors in Spoke
BGF
BGF, headquartered in London, United Kingdom, is the most active and influential investor in small and mid-sized businesses in the UK. An established and independent company, it supports a range of growing companies - early stage, growth stage, and quoted - across every region and sector of the economy.
Oxford Capital Partners
Oxford Capital, founded 1999 and based in Oxford, Oxfordshire, UK, is an investment manager with two distinct strategies. It provides Growth Capital investment to smaller companies from a range of industries, helping entrepreneurs grow their businesses in their chosen markets.
What's next for Spoke?
The recent major strategic investment suggests Spoke is poised for a new phase of expansion, likely focusing on scaling operations, enhancing its product line, and potentially exploring new markets. The company's history of securing substantial funding, including a Series B round, indicates a strong foundation for future growth. Future strategic initiatives may involve further technological integration for a more personalized customer experience, expanding its apparel offerings beyond trousers, and strengthening its supply chain to meet increasing demand. This capital infusion is expected to fuel innovation and solidify Spoke's position in the competitive direct-to-consumer fashion industry.
See full Spoke company page
