What is Splitit?
Splitit operates at the intersection of fintech and payment processing, providing a merchant-branded Installments-as-a-Service platform that redefines the BNPL experience. Unlike legacy models that often introduce friction or consumer credit risk, Splitit utilizes existing card networks to facilitate installment payments at the point of sale. This approach allows merchants to offer flexible payment options without the need for new credit applications, thereby increasing conversion rates and average order values. By positioning itself as a B2B infrastructure provider, Splitit effectively bridges the gap between traditional card issuers, acquirers, and the modern demand for flexible, consumer-centric payment solutions.
How much funding has Splitit raised?
Splitit has raised a total of $157.1M across 5 funding rounds:
Private Equity
$18.4M
Share Placement
$71.5M
Share Placement
$7.2M
Other Financing Round
$10M
Debt
$50M
Private Equity (2019): $18.4M with participation from Undisclosed
Share Placement (2020): $71.5M led by Undisclosed
Share Placement (2022): $7.2M, investors not publicly disclosed
Other Financing Round (2023): $10M featuring Thorney Investment Group and Perea Capital
Debt (2023): $50M backed by Motive Partners
Key Investors in Splitit
Motive Partners
A private investment firm exclusively focused on financial technology and technology-enabled business services, investing across early-stage ventures, growth equity, and buyouts.
Thorney Investment Group
An investment management group that concentrates on producing absolute returns by acting as a constructive catalyst for value creation in its portfolio companies.
Perea Capital
A Houston-based firm operating within the venture capital and private equity space, focusing on strategic growth investments.
What's next for Splitit?
With the recent influx of capital, Splitit is well-positioned to accelerate its enterprise-level expansion. The strategic focus will likely center on deepening its integration with global card networks and expanding its reach among tier-one merchants who require robust, scalable, and compliant installment solutions. As the BNPL sector faces increased regulatory scrutiny, Splitit's model—which relies on existing credit lines rather than new debt creation—offers a distinct competitive advantage. Future growth will likely be driven by the continued adoption of its API-first architecture, enabling the company to capture a larger share of the global payments market while maintaining its commitment to merchant-branded flexibility.
See full Splitit company page
