What is Splio?
Splio operates within the dynamic customer relationship management (CRM) and marketing automation sector, focusing on enabling businesses to thrive in the 'New Loyalty Economy.' The company's platform is designed to help marketers acquire, convert, and engage customers across all channels by integrating marketing automation, loyalty program management, mobile wallet capabilities, and WeChat marketing. Central to its offering is the creation of a 360-degree view of customer interactions, both online and offline, facilitating ultra-personalized marketing campaigns and the management of points-based and relationship-based loyalty programs.
How much funding has Splio raised?
Splio has raised a total of $21.5M across 2 funding rounds:
Private Equity
$10.6M
Other Financing Round
$10.9M
Private Equity (2016): $10.6M with participation from Amundi Private Equity Funds and BNP Paribas Du00e9veloppement
Other Financing Round (2019): $10.9M led by Swen Capital Partners, Amundi PEF, Ring Capital, and BPI France
Key Investors in Splio
Ring Capital
Ring Capital is dedicated to supporting entrepreneurs who create innovative solutions to address pressing social and environmental challenges. With a focus on impact investing, the company manages €470 million in assets and has invested in over 60 portfolio companies across 8 countries. They provide operational support and foster growth for businesses at various stages, from pre-seed to growth, while promoting a low-carbon economy and sustainable practices.
BPI France
Founded in 2012, based out of France, Bpifrance finances companies - at each stage of their development - with credit, guarantees and equity. Bpifrance supports them in their innovation projects and internationally. Bpifrance also ensures their export activity through a wide range of products.
BNP Paribas Développement
BNP Paribas Développement is a subsidiary of the international banking group BNP Paribas, dedicated to investing its own funds to support the long-term development of SMEs and mid-sized companies (ETIs) for over 38 years. The company also assists high-potential startups since 2016, focusing on those that offer innovative technologies or applications.
What's next for Splio?
The recent major strategic investment positions Splio for accelerated growth and market expansion. With a robust platform that addresses the evolving demands for personalized customer engagement and loyalty, Splio is poised to further solidify its market presence. Future developments are likely to focus on enhancing its AI-driven personalization capabilities and expanding its reach into new international markets, leveraging this capital infusion to drive innovation and capture greater market share in the competitive MarTech landscape.
See full Splio company page
