What is Splio?
Splio operates as a comprehensive marketing platform designed to help enterprises navigate the New Loyalty Economy. By integrating marketing automation, mobile wallet capabilities, and WeChat marketing, the company provides a unified 360-degree view of customer interactions. This technological infrastructure allows marketers to transition from traditional, points-based loyalty programs to more dynamic, relationship-based engagement strategies. The platform is engineered to facilitate ultra-personalized campaigns across both online and offline touchpoints, effectively bridging the gap between customer acquisition and long-term retention in an increasingly fragmented digital ecosystem.
How much funding has Splio raised?
Splio has raised a total of $21.5M across 2 funding rounds:
Private Equity
$10.6M
Other Financing Round
$10.9M
Private Equity (2016): $10.6M with participation from Amundi Private Equity Funds and BNP Paribas Du00e9veloppement
Other Financing Round (2019): $10.9M led by BPI France, Amundi PEF, Ring Capital, and Swen Capital Partners
Key Investors in Splio
Amundi Private Equity Funds
Amundi Pioneer is an asset management and investment company founded in 1928 and headquartered in Boston, Massachusetts.
BNP Paribas Developpement
BNP Paribas Developpement is a subsidiary of the international banking group BNP Paribas, dedicated to investing its own funds to support the long-term development of SMEs and mid-sized companies.
BPI France
Founded in 2012, based out of France, Bpifrance finances companies at each stage of their development with credit, guarantees, and equity to support innovation and international expansion.
What's next for Splio?
With the successful closure of its recent strategic investment, Splio is well-positioned to accelerate its product roadmap and expand its footprint in key international markets. The company is expected to focus on enhancing its AI-driven personalization engines and deepening its integration capabilities across mobile-first channels. As the demand for sophisticated customer data management grows, Splio's strategic focus will likely remain on empowering marketers to deliver seamless, high-value experiences that drive sustainable growth. By maintaining its focus on the New Loyalty Economy, the firm is poised to remain a critical partner for enterprises seeking to optimize their customer lifecycle management and maximize lifetime value in a digital-first world.
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