What is Splio?
Splio operates within the customer relationship management and marketing technology sector, offering a comprehensive platform designed to bridge the gap between businesses and their customers in the evolving 'New Loyalty Economy.' The platform integrates marketing automation, loyalty program management (both points-based and relationship-based), mobile wallet marketing, and WeChat marketing capabilities. By consolidating on- and offline customer data into a unified 360-degree view, Splio empowers marketers to execute highly personalized campaigns and foster deeper customer engagement through mobile and digital touchpoints.
How much funding has Splio raised?
Splio has raised a total of $21.5M across 2 funding rounds:
Private Equity
$10.6M
Other Financing Round
$10.9M
Private Equity (2016): $10.6M with participation from Amundi Private Equity Funds and BNP Paribas Du00e9veloppement
Other Financing Round (2019): $10.9M led by Ring Capital, BPI France, Swen Capital Partners, and Amundi PEF
Key Investors in Splio
Amundi Private Equity Funds
Amundi Pioneer is an asset management and investment company founded in 1928 and headquartered in Boston, Massachusetts, likely providing strategic capital for growth.
BNP Paribas Développement
BNP Paribas Développement, a subsidiary of BNP Paribas, invests its own funds to support the long-term development of SMEs and mid-sized companies, indicating a focus on stable, scalable businesses.
BPI France
Bpifrance finances companies at each stage of their development with credit, guarantees, and equity, supporting innovation and international expansion, suggesting a role in Splio's strategic growth initiatives.
What's next for Splio?
The recent strategic investment in Splio signals a phase of accelerated growth and market expansion. With a robust platform that addresses the critical need for modernized customer loyalty strategies, Splio is well-positioned to capitalize on this funding. Future developments are likely to focus on enhancing its technological capabilities, expanding its market reach into new geographies, and further integrating advanced features to provide an even more sophisticated and personalized customer engagement experience. This strategic backing will be instrumental in solidifying Splio's position as a leader in the loyalty marketing technology space.
See full Splio company page
