What is Spinwheel?
Founded in 2019 and headquartered in Oakland, California, Spinwheel provides the core infrastructure that enables popular apps and services to embed the payment, management, and application of loans. The company operates at the intersection of fintech and consumer empowerment, offering a suite of APIs that allow developers to integrate debt-related features seamlessly. By prioritizing transparency and choice, Spinwheel addresses the systemic burdens of debt, providing a scalable solution for both enterprise partners and individual borrowers. Its market position is defined by its role as a foundational layer in the digital lending stack, facilitating better financial outcomes through technological innovation.
How much funding has Spinwheel raised?
Spinwheel has raised a total of $41M across 2 funding rounds:
Series A
$11M
Series A
$30M
Series A (2021): $11M with participation from QED Investors, Core Innovation Capital, Fika Ventures, and Firebolt Ventures
Series A (2025): $30M led by F-Prime Capital, Fika Ventures, Foundation Capital, and QED Investors
Key Investors in Spinwheel
QED Investors
A global boutique venture capital firm specializing in early-stage, disruptive financial services companies across the U.S., U.K., and emerging markets.
Fika Ventures
An early-stage investment firm focused on B2B startups in fintech and software, providing hands-on support in capital strategy and business development.
Foundation Capital
A venture capital firm that partners with bold founders to build category-defining technology companies, offering deep operational and strategic expertise.
What's next for Spinwheel?
With this latest capital infusion, Spinwheel is well-positioned to accelerate its product roadmap and expand its enterprise footprint. The company is expected to focus on deepening its integration capabilities, potentially exploring new verticals within the broader financial services landscape. As the demand for embedded lending solutions continues to rise, Spinwheel's strategic focus will likely remain on enhancing its API reliability and expanding its network of financial institution partners. This growth phase will be critical in determining the company's long-term impact on the consumer debt market, as it seeks to transform how individuals interact with their financial obligations on a daily basis.
See full Spinwheel company page
