What is Sparkow?
Sparkow offers expert SaaS solutions that empower merchants to improve customer buying experiences, boost commercial system performance, and enhance sales team productivity. The company's solutions optimize over 150 sales dispositive, including websites, mobile apps, and call centers, operating in more than 20 countries across all retail-linked activities. Previously known as Compario before a brand identity change in 2014, Sparkow's current suite includes Sparkow Personalisation Suite, Sparkow Merchandising, Sparkow Recommendation, and Sparkow Digital Store, reflecting its commitment to flexibility and accessibility in its offerings.
How much funding has Sparkow raised?
Sparkow has raised a total of $10M across 2 funding rounds:
Series A
$3M
Series B
$7M
Series A (2010): $3M with participation from XAnge Private Equity and I-Source Gestion
Series B (2013): $7M led by XAnge Private Equity and iSource LPs
Key Investors in Sparkow
XAnge Private Equity
XAnge Private Equity is a venture capital firm known for investing in technology and growth-stage companies across Europe, likely focusing on scalable SaaS solutions like Sparkow.
iSource LPs
iSource LPs is an investment fund that typically backs technology companies, suggesting a strategic interest in Sparkow's SaaS performance optimization solutions.
I-Source Gestion
I-Source Gestion, likely related to iSource LPs, is an investment management entity that supports companies in their growth phases, aligning with Sparkow's expansion objectives.
What's next for Sparkow?
With a substantial enterprise-level funding round and a recent strategic investment, Sparkow is poised for accelerated growth and market penetration. The company's focus on optimizing the entire sales journey, from online to in-store, positions it to capitalize on evolving retail trends. Future strategic initiatives are likely to involve expanding its technological capabilities, broadening its international reach, and deepening its partnerships within the retail ecosystem. The company's established presence and diverse solution suite suggest a trajectory towards becoming a dominant player in retail performance optimization.
See full Sparkow company page
