What is Sourse?
Sourse specializes in the development of chocolate-based vitamins designed to address diverse health needs, including skin health, hair vitality, sleep optimization, energy, and mood regulation. By moving away from the pill-based delivery model, Sourse offers a more enjoyable and potentially better-absorbed alternative for health-conscious consumers. The company distinguishes itself through a commitment to sustainable, vegan, and non-GMO ingredients, positioning its products as a premium lifestyle choice. With a robust direct-to-consumer model, including subscription-based incentives and a satisfaction guarantee, Sourse is effectively bridging the gap between nutritional science and everyday indulgence.
How much funding has Sourse raised?
Sourse has raised a total of $2.4M across 1 funding round:
Angel/Seed
$2.4M
Angel/Seed (2023): $2.4M with participation from New Theory Ventures, Jaw Ventures, Satori Capital, H Ventures, and 25Madison
Key Investors in Sourse
New Theory Ventures
An evergreen fund and venture catalyst focused on investing in women and diverse founders, aiming to amplify innovative brands in the wellness and lifestyle sectors.
25Madison
A New York City-based venture platform that incubates and invests in technology-enabled businesses, pairing emerging startups with established business leaders to drive economic value.
Satori Capital
A Texas-based multi-strategy investment firm founded upon the principles of conscious capitalism, focusing on long-term value creation.
What's next for Sourse?
With this major enterprise-level funding, Sourse is well-positioned to scale its operations and expand its product portfolio. The capital infusion will likely be directed toward enhancing supply chain efficiencies, increasing marketing reach, and deepening its research into new functional formulations. As the wellness market continues to shift toward personalized and experiential nutrition, Sourse is poised to capture a larger share of the demographic that values transparency and quality. The strategic backing from its current investor base provides not only the necessary liquidity for growth but also the operational expertise required to navigate the competitive landscape of the health and wellness sector.
See full Sourse company page
