What is Sourse?
Sourse specializes in the creation of chocolate-based vitamins designed to address various health needs, including skin, hair, sleep, energy, and mood enhancement. Their unique product approach focuses on delivering delicious and easily absorbable alternatives to traditional pills. The company targets health-conscious consumers by emphasizing the use of sustainable, vegan, and non-GMO ingredients. Sourse's commitment to customer satisfaction is further demonstrated through a 30-day money-back guarantee and complimentary shipping for subscription orders exceeding $75, positioning them as a consumer-friendly brand in the competitive wellness market.
How much funding has Sourse raised?
Sourse has raised a total of $2.4M across 1 funding round:
Angel/Seed
$2.4M
Angel/Seed (2023): $2.4M with participation from Satori Capital, New Theory Ventures, H Ventures, 25Madison, and Jaw Ventures
Key Investors in Sourse
Satori Capital
Satori Capital is a Texas-based multi-strategy investment firm founded upon the principles of conscious capitalism, likely bringing strategic guidance to Sourse's growth.
New Theory Ventures
New Theory Ventures is an evergreen fund and venture catalyst focused on investing in women and diverse founders, aiming to amplify innovative brands and new theories in the market, suggesting a focus on Sourse's innovative approach to wellness.
25 Madison
25 Madison is a New York City-based venture platform that connects innovative founders with experienced business leaders, focusing on transforming unique ideas into significant economic value, indicating a strategic partnership for Sourse's development.
What's next for Sourse?
The recent major strategic investment signals a pivotal growth phase for Sourse. This capital infusion is expected to fuel expansion initiatives, potentially including scaling production, enhancing marketing efforts to reach a broader consumer base, and further research and development into new product formulations. The company's focus on sustainable and vegan ingredients aligns with growing consumer demand for ethical and health-conscious products, suggesting a strong trajectory for future success and market penetration in the functional food and supplement industry.
See full Sourse company page
