What is SourceKnowledge?
Founded in 2009 and headquartered in Montreal, SourceKnowledge operates a sophisticated programmatic video platform designed to optimize advertising performance. Unlike traditional metrics that prioritize impressions, the company differentiates itself by anchoring success on post-click behavior, a methodology that aligns closely with the performance-based requirements of modern enterprise marketers. This focus on high-intent engagement has allowed the firm to carve out a distinct niche in the digital advertising ecosystem, effectively bridging the gap between brand awareness and measurable conversion outcomes.
How much funding has SourceKnowledge raised?
SourceKnowledge has raised a total of $2.6M across 2 funding rounds:
Other Financing Round
$1.1M
Debt
$1.5M
Other Financing Round (2015): $1.1M with participation from BDC Venture Capital
Debt (2016): $1.5M led by BDC Capital
Key Investors in SourceKnowledge
BDC Capital
Massachusetts Business Development Corp. provides supplemental financing and financial services to growing companies in Massachusetts. It offers equity investments, loans, and guarantees.
BDC Venture Capital
BDC Business Development Bank of Canada provides a wide range of financial and consulting services to small businesses, concentrating on technology and exporting.
What's next for SourceKnowledge?
With the recent infusion of capital, SourceKnowledge is well-positioned to accelerate its product roadmap and expand its footprint in the programmatic video sector. The company's strategic focus will likely center on enhancing its data analytics engine and deepening its integration with major demand-side platforms. As the industry shifts toward more transparent, outcome-based advertising models, SourceKnowledge's established expertise in post-click attribution provides a significant competitive advantage. Future growth initiatives will likely prioritize market penetration and the scaling of its infrastructure to support increased transaction volumes, ensuring the firm remains at the forefront of digital advertising innovation.
See full SourceKnowledge company page
