What is SourceKnowledge?
SourceKnowledge operates a programmatic video platform designed to measure campaign success through post-click behavior analysis. Established in 2009 and based in Montreal, Canada, the company focuses on delivering measurable outcomes for advertisers in the digital video landscape. Its technology aims to bridge the gap between video ad delivery and tangible business results, a critical need in today's performance-driven marketing environment.
How much funding has SourceKnowledge raised?
SourceKnowledge has raised a total of $2.6M across 2 funding rounds:
Other Financing Round
$1.1M
Debt
$1.5M
Other Financing Round (2015): $1.1M with participation from BDC Venture Capital
Debt (2016): $1.5M led by BDC Capital
Key Investors in SourceKnowledge
BDC Venture Capital
BDC Venture Capital, part of the Business Development Bank of Canada, is a key financial institution supporting Canadian businesses, with a notable focus on technology and growth-stage companies.
BDC Capital
BDC Capital, operating in Massachusetts, provides crucial supplemental financing and investment services, including equity and debt, to growing companies, particularly those in technology sectors.
What's next for SourceKnowledge?
The recent major strategic investment signals a pivotal growth phase for SourceKnowledge. This influx of capital is likely to fuel further platform development, expansion into new markets, and enhancement of its measurement capabilities. The company is positioned to capitalize on the increasing demand for accountable video advertising solutions, leveraging this backing to solidify its market position and drive innovation in programmatic video analytics.
See full SourceKnowledge company page
