What is SourceKnowledge?
SourceKnowledge operates a programmatic video platform designed to measure campaign success through post-click behavior analysis. Established in 2009 and headquartered in Montreal, Canada, the company has carved a niche by focusing on measurable outcomes in digital advertising. Its core technology aims to provide advertisers with clear insights into the effectiveness of their video campaigns, moving beyond traditional impression-based metrics to tangible results.
How much funding has SourceKnowledge raised?
SourceKnowledge has raised a total of $2.6M across 2 funding rounds:
Other Financing Round
$1.1M
Debt
$1.5M
Other Financing Round (2015): $1.1M with participation from BDC Venture Capital
Debt (2016): $1.5M led by BDC Capital
Key Investors in SourceKnowledge
BDC Capital
BDC Capital, a part of the Massachusetts Business Development Corp., specializes in providing supplemental financing and financial services to growing companies, likely focusing on regional economic development through equity and debt instruments.
BDC Venture Capital
BDC Venture Capital, the venture capital arm of the Business Development Bank of Canada, is a key player in supporting Canadian small businesses, particularly those in technology and exporting sectors, with a broad range of financial and consulting services.
What's next for SourceKnowledge?
The substantial enterprise-level funding indicates SourceKnowledge is poised for significant scaling and market expansion. This capital injection will likely fuel advancements in its proprietary technology, enhance its data analytics capabilities, and broaden its market reach. The company's focus on post-click behavior suggests a strategic direction towards performance-based advertising solutions, a growing demand in the digital marketing landscape. Future developments may include deeper integration with ad tech ecosystems and further refinement of its measurement tools to capture evolving consumer engagement patterns.
See full SourceKnowledge company page
