What is Soothe?
Founded in 2013, Soothe operates as a sophisticated digital marketplace that bridges the gap between licensed massage therapists and a diverse client base. By facilitating professional wellness services directly to residential and corporate environments, the company has effectively disrupted traditional brick-and-mortar spa models. Its platform-centric approach leverages logistical efficiency to provide high-quality, on-demand care, positioning Soothe as a leader in the health-tech and wellness-as-a-service sectors. The company's ability to maintain service quality while scaling operations across various urban markets remains a core component of its competitive advantage.
How much funding has Soothe raised?
Soothe has raised a total of $79.3M across 5 funding rounds:
Private Equity
$1.7M
Series A
$10.6M
Series B
$35M
Series C
$31M
Debt
$1M
Private Equity (2015): $1.7M with participation from IDG Capital
Series A (2015): $10.6M led by Riverside
Series B (2016): $35M supported by Riverside
Series C (2018): $31M featuring Riverside
Debt (2020): $1M backed by PPP
Key Investors in Soothe
Riverside
Founded in 1870, Riverside is a global investment firm that specializes in capital options for investors, business owners, and employees at the smaller end of the middle market.
IDG Capital
A prominent private equity firm with a focus on technology and consumer-facing growth opportunities.
PPP
Public-Private Partnership
What's next for Soothe?
Looking ahead, Soothe is well-positioned to leverage its recent capital infusion to further optimize its operational infrastructure and expand its service footprint. As the company transitions into a more mature phase of its lifecycle, strategic priorities likely include enhancing user retention through data-driven personalization and exploring potential vertical integrations within the broader wellness ecosystem. By maintaining a focus on high-frequency service delivery and therapist network density, Soothe aims to fortify its market leadership against emerging competitors, ensuring long-term sustainability and value creation for its stakeholders.
See full Soothe company page
