What is Soothe?
Founded in 2013 and headquartered in Los Angeles, California, Soothe operates as an innovative on-demand service. It facilitates connections between licensed massage therapists and clients, enabling convenient in-home, apartment, or office massage sessions. The platform aims to disrupt the traditional spa industry by offering accessibility and personalized wellness experiences directly to the consumer.
How much funding has Soothe raised?
Soothe has raised a total of $79.3M across 5 funding rounds:
Private Equity
$1.7M
Series A
$10.6M
Series B
$35M
Series C
$31M
Debt
$1M
Private Equity (2015): $1.7M with participation from IDG Capital
Series A (2015): $10.6M led by Riverside
Series B (2016): $35M supported by Riverside
Series C (2018): $31M featuring Riverside
Debt (2020): $1M backed by PPP
Key Investors in Soothe
Riverside
Riverside is a global investment firm established in 1870, focusing on capital solutions for businesses in the smaller end of the middle market. Their investment in Soothe suggests a strategic interest in service-based platforms with scalable models.
IDG Capital
IDG Capital is a prominent investment firm known for backing technology and innovation. Their participation in Soothe's funding round indicates a belief in the company's disruptive potential within the wellness technology space.
PPP
Public-Private Partnership
What's next for Soothe?
The recent major strategic investment signals a pivotal phase for Soothe, likely aimed at expanding its service offerings, enhancing its technological infrastructure, and potentially broadening its geographic reach. This capital infusion is expected to fuel further development of its platform and solidify its competitive advantage in the rapidly growing on-demand wellness market. The company's trajectory suggests a focus on scaling operations and deepening its market penetration.
See full Soothe company page