What is Soothe?
Founded in 2013 and headquartered in Los Angeles, California, Soothe operates as a sophisticated digital marketplace that bridges the gap between professional massage therapists and a diverse client base. By facilitating on-demand, mobile wellness services directly to homes, apartments, and corporate office environments, the platform has disrupted traditional brick-and-mortar wellness models. The company leverages proprietary technology to optimize scheduling and service delivery, ensuring a seamless experience for both independent practitioners and end-users. As a leader in the wellness-as-a-service category, Soothe continues to refine its operational efficiency, positioning itself as a critical infrastructure provider in the modern gig economy.
How much funding has Soothe raised?
Soothe has raised a total of $79.3M across 5 funding rounds:
Private Equity
$1.7M
Series A
$10.6M
Series B
$35M
Series C
$31M
Debt
$1M
Private Equity (2015): $1.7M with participation from IDG Capital
Series A (2015): $10.6M led by Riverside
Series B (2016): $35M supported by Riverside
Series C (2018): $31M featuring Riverside
Debt (2020): $1M backed by PPP
Key Investors in Soothe
Riverside
Founded in 1870, Riverside is a global investment firm that specializes in capital options for investors, business owners, and employees at the smaller end of the middle market. Riverside is located in New York.
IDG Capital
A prominent private equity firm with a focus on technology and consumer-facing businesses, providing strategic growth capital to high-potential ventures.
PPP
Public-Private Partnership
What's next for Soothe?
Looking ahead, the strategic deployment of the $1M is expected to focus on deepening market penetration and enhancing the platform's technological capabilities. Given the company's history of securing major enterprise-level funding, the focus will likely shift toward optimizing unit economics and expanding its service footprint into new geographic territories. By leveraging its established network of therapists and its proven ability to manage complex logistics, Soothe is well-positioned to capitalize on the growing consumer demand for convenient, high-quality wellness solutions. Future growth initiatives will likely prioritize the integration of advanced data analytics to improve therapist matching and customer retention, ensuring the company remains at the forefront of the on-demand wellness industry.
See full Soothe company page
