What is Soona?
Soona operates a studio designed to provide brands with professional photo and video content, delivered on the same day. Founded in 2018 and headquartered in Denver, Colorado, the company addresses the growing demand for high-quality, rapid content creation in the digital marketplace. Soona's innovative approach streamlines the production process, making it more accessible and efficient for businesses seeking to enhance their visual branding and marketing efforts.
How much funding has Soona raised?
Soona has raised a total of $48.9M across 4 funding rounds:
Angel/Seed
$3.5M
Debt
$150K
Series A
$10.2M
Series B
$35M
Angel/Seed (2020): $3.5M with participation from Starting Line and Matchstick Ventures
Debt (2020): $150K led by PPP
Series A (2021): $10.2M supported by Union Square Ventures
Series B (2022): $35M featuring Starting Line Ventures, Matchstick Ventures, Bain Capital Ventures, and Union Square Ventures
Key Investors in Soona
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes. The firm targets a variety of sectors, focusing on innovative companies poised for growth.
Matchstick Ventures
Matchstick Ventures is an early-stage venture fund focused on investing in diverse founders and innovative ideas in the North and Rockies. They provide capital, time, and resources to ambitious entrepreneurs at the pre-seed and seed stages.
Bain Capital Ventures
Bain Capital Ventures LLC is the venture capital division within Bain Capital, which has approximately $105 billion of assets under management worldwide. The firm's early-stage investments have included Staples, LinkedIn, Kiva Systems, Jet.com and Shopping.com.
What's next for Soona?
The recent major strategic investment signals a pivotal phase for Soona, likely enabling significant expansion of its operational capabilities, technological infrastructure, and market reach. This capital infusion is expected to fuel further innovation in its content creation studio services and potentially support geographic expansion. As Soona continues to scale, its focus will likely remain on enhancing its platform to meet the evolving needs of brands requiring agile and professional visual content solutions.
See full Soona company page
