What is Soona?
Founded in 2018 and headquartered in Denver, Colorado, Soona provides a specialized platform that enables brands to produce professional photo and video content with same-day turnaround. The company effectively bridges the gap between traditional, high-cost studio production and the rapid, iterative demands of e-commerce and social media marketing. By offering a virtual-first, tech-enabled studio experience, Soona empowers marketing teams to maintain consistent brand aesthetics while significantly reducing the time-to-market for visual assets. This operational efficiency has made the firm a preferred partner for enterprises seeking to scale their creative output without the overhead of traditional agency models.
How much funding has Soona raised?
Soona has raised a total of $48.9M across 4 funding rounds:
Angel/Seed
$3.5M
Debt
$150K
Series A
$10.2M
Series B
$35M
Angel/Seed (2020): $3.5M with participation from Starting Line and Matchstick Ventures
Debt (2020): $150K led by PPP
Series A (2021): $10.2M supported by Union Square Ventures
Series B (2022): $35M featuring Matchstick Ventures, Bain Capital Ventures, Starting Line Ventures, and Union Square Ventures
Key Investors in Soona
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes, targeting innovative companies poised for significant growth.
Matchstick Ventures
Matchstick Ventures is an early-stage venture fund focused on investing in diverse founders and innovative ideas in the North and Rockies, providing capital and resources to ambitious entrepreneurs.
Bain Capital Ventures
Bain Capital Ventures is the venture capital division within Bain Capital, managing significant committed capital and focusing on early-stage investments across various high-growth sectors.
What's next for Soona?
With the infusion of capital from its latest financing round, Soona is well-positioned to deepen its technological moat and expand its physical studio footprint. The company's strategic roadmap likely involves enhancing its proprietary software platform to further automate post-production workflows and integrating advanced AI-driven tools to assist in asset management. As the demand for high-quality, authentic visual content continues to surge, Soona's ability to deliver scalable, on-demand creative services will be pivotal in maintaining its leadership position. Investors are clearly betting on the company's capacity to redefine the creative supply chain for the digital-first economy.
See full Soona company page
