What is Soona?
Founded in 2018 and headquartered in Denver, Colorado, Soona operates a unique studio model designed to deliver high-quality, same-day professional photo and video content to brands. This innovative approach addresses the fast-paced needs of modern marketing and e-commerce, enabling businesses to rapidly produce visual assets for their campaigns and platforms. The company's service is particularly valuable for businesses requiring a consistent flow of engaging content without the lengthy production times typically associated with professional shoots.
How much funding has Soona raised?
Soona has raised a total of $48.9M across 4 funding rounds:
Angel/Seed
$3.5M
Debt
$150K
Series A
$10.2M
Series B
$35M
Angel/Seed (2020): $3.5M with participation from Matchstick Ventures and Starting Line
Debt (2020): $150K led by PPP
Series A (2021): $10.2M supported by Union Square Ventures
Series B (2022): $35M featuring Matchstick Ventures, Starting Line Ventures, Union Square Ventures, and Bain Capital Ventures
Key Investors in Soona
Matchstick Ventures
Matchstick Ventures is an early-stage venture fund focused on investing in diverse founders and innovative ideas in the North and Rockies. They provide capital, time, and resources to ambitious entrepreneurs at the pre-seed and seed stages, acting as a catalyst for their success.
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes. The firm targets a variety of sectors, focusing on innovative companies poised for growth.
Bain Capital Ventures
Bain Capital Ventures LLC is the venture capital division within Bain Capital, which has approximately $105 billion of assets under management worldwide. The firm's early-stage investments have included Staples, LinkedIn, Kiva Systems, Jet.com and Shopping.com.
What's next for Soona?
With its latest round of major strategic investment, Soona is poised for accelerated growth and market expansion. The substantial capital infusion, including $35M, will likely be directed towards enhancing its technological infrastructure, scaling its operational capacity to meet increasing client demand, and potentially broadening its service offerings. This enterprise-level backing signals strong investor confidence in Soona's business model and its ability to capture a significant share of the rapidly evolving visual content market. The company's trajectory suggests a focus on solidifying its position as a leader in on-demand creative production.
See full Soona company page
