What is Soofa?
Soofa embeds electronics into everyday city objects, transforming them into smart urban furniture. Founded by a team of female engineers and designers from Harvard and MIT, the company's flagship product, the Soofa Bench, was first piloted with the City of Boston in 2014. Since then, Soofa Benches have been deployed in 22 U.S. states and over 50 cities. In September 2016, Soofa launched its second product, the Soofa Sign, a solar-powered, e-ink digital display and civic communication platform designed for public spaces. This innovative approach to smart city solutions positions Soofa as a key player in the urban technology sector, facilitating seamless integration of digital services into the urban landscape.
How much funding has Soofa raised?
Soofa has raised a total of $3.6M across 4 funding rounds:
Angel/Seed
$675K
Angel/Seed
$2.5M
Debt
$150K
Debt
$315K
Angel/Seed (2015): $675K, investors not publicly disclosed
Angel/Seed (2017): $2.5M led by Accomplice, Pillar, and Underscore VC
Debt (2020): $150K supported by PPP
Debt (2021): $315K featuring PPP
Key Investors in Soofa
Accomplice
Accomplice is a venture capital firm known for investing in early-stage technology companies, likely focusing on disruptive innovations and scalable business models.
Pillar
Pillar is a venture capital firm that typically backs ambitious founders and companies, often with a focus on building category-defining businesses.
Undisclosed investor
An undisclosed investor participating in the funding round, suggesting a strategic interest in Soofa's market position or technology.
What's next for Soofa?
The recent major enterprise-level funding and strategic investment indicate a strong confidence in Soofa's business model and its potential for scaling. This capital infusion is likely to accelerate product development, expand market reach, and enhance the company's technological capabilities. With a proven track record of successful deployments and a growing portfolio of smart urban solutions, Soofa is well-positioned to capitalize on the increasing demand for smart city infrastructure. Future growth may involve further innovation in connected urban furniture and digital signage, as well as strategic partnerships to integrate its technology into broader smart city initiatives.
See full Soofa company page
