What is Soofa?
Founded by a cohort of engineers and designers from Harvard and MIT, Soofa specializes in transforming everyday city objects into intelligent, internet-connected assets. By embedding sophisticated electronics into public furniture, the company provides plug-and-play solutions that enhance urban livability. From its flagship Soofa Bench to the solar-powered, e-ink Soofa Sign, the firm has established a robust footprint across 22 U.S. states. Its market position is defined by a unique synthesis of sustainable design and civic-focused IoT, enabling municipalities to deploy real-time communication tools that are both energy-efficient and aesthetically integrated into the urban fabric.
How much funding has Soofa raised?
Soofa has raised a total of $3.6M across 4 funding rounds:
Angel/Seed
$675K
Angel/Seed
$2.5M
Debt
$150K
Debt
$315K
Angel/Seed (2015): $675K, investors not publicly disclosed
Angel/Seed (2017): $2.5M led by Underscore VC, Pillar, and Accomplice
Debt (2020): $150K supported by PPP
Debt (2021): $315K featuring PPP
Key Investors in Soofa
Underscore VC
A venture capital firm that focuses on early-stage investments, often building community-driven platforms to support founders in the technology sector.
Pillar
An early-stage venture firm that partners with founders to build transformative companies, with a strong emphasis on deep tech and industrial innovation.
Accomplice
A seed-stage venture capital firm known for its hands-on approach and commitment to supporting disruptive startups across various technology verticals.
What's next for Soofa?
With the backing of this recent capital, Soofa is positioned to accelerate its deployment of smart city solutions across a broader range of metropolitan environments. The strategic focus will likely shift toward enhancing the data-gathering capabilities of its digital signage platforms and expanding its network of municipal partnerships. As cities increasingly prioritize digital transformation and sustainable infrastructure, Soofa is well-equipped to capitalize on the demand for resilient, connected public spaces that facilitate better civic engagement and urban management.
See full Soofa company page
