What is Sonobi?
Founded in 2012 and headquartered in Winter Park, Florida, Sonobi operates as an independent, consumer-focused technology firm. Its core mission is to establish a fair and equitable media marketplace, directly connecting publishers and advertisers with their intended audiences. This innovative approach aims to streamline the advertising ecosystem by fostering direct relationships and transparency.
How much funding has Sonobi raised?
Sonobi has raised a total of $10.8M across 2 funding rounds:
Series A
$10.4M
Debt
$350K
Series A (2015): $10.4M with participation from Safeguard Scientifics, Inc.
Debt (2020): $350K led by PPP
Key Investors in Sonobi
Safeguard Scientifics, Inc.
Safeguard Scientifics is a venture capital and private equity firm based in Pennsylvania, United States of America, established in 1953. It specializes in providing capital and expertise to technology-driven businesses in healthcare, financial services, and digital media, aiming to fuel their growth.
PPP
Public-Private Partnership
What's next for Sonobi?
The recent major strategic investment indicates Sonobi's ongoing commitment to scaling its operations and enhancing its technology platform. This capital infusion is likely to fuel further development of its media marketplace, potentially expanding its reach to more publishers and advertisers. The company's focus on a direct, consumer-centric model positions it to capitalize on evolving trends in digital advertising, emphasizing efficiency and audience engagement.
See full Sonobi company page