What is Sojern?
Founded in 2007 and headquartered in San Francisco, California, Sojern operates as a specialized performance marketing engine tailored for the travel industry. By leveraging proprietary data-driven insights, the company enables travel brands to reach, convert, and retain customers through highly targeted digital advertising campaigns. Sojern occupies a critical niche at the intersection of travel and ad-tech, providing enterprise-level solutions that optimize marketing spend and drive measurable revenue growth for airlines, hotels, and tourism boards worldwide.
How much funding has Sojern raised?
Sojern has raised a total of $167.5M across 6 funding rounds:
Series A
$16M
Private Equity
$9M
Series B
$7.5M
Series C
$10M
Private Equity
$120M
Debt
$5M
Series A (2008): $16M with participation from Trident Capital and Norwest Venture Partners
Private Equity (2010): $9M led by Trident Capital, Norwest Venture Partners, and Focus Ventures
Series B (2012): $7.5M supported by Industry Ventures, Trident Capital, Norwest Venture Partners, and Focus Ventures
Series C (2013): $10M featuring Triangle Peak Partners, Norwest Venture Partners, Focus Ventures, Industry Ventures, and Trident Capital
Private Equity (2018): $120M backed by Technology Crossover Ventures
Debt (2020): $5M with participation from PPP
Key Investors in Sojern
Technology Crossover Ventures
Technology Crossover Ventures (TCV) is a prominent growth equity firm founded in 1995 that specializes in providing capital for technology companies undergoing mergers, acquisitions, and recapitalization.
Trident Capital
Trident Capital is a multistage venture capital firm with a long history of supporting technology startups and growth-stage companies through strategic capital and operational expertise.
Industry Ventures
Industry Ventures is a specialized private equity and venture capital firm that provides flexible capital solutions across the entire lifecycle of a company's growth.
What's next for Sojern?
Having transitioned from its early-stage development to a mature enterprise-level entity, Sojern is well-positioned to capitalize on the post-pandemic recovery of the global travel sector. The recent capital injection provides the necessary liquidity to accelerate product innovation, particularly in AI-driven audience targeting and cross-channel marketing automation. As the company continues to refine its data-processing capabilities, it remains focused on expanding its footprint in emerging markets and deepening its integration with major travel distribution platforms to maintain its competitive edge.
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