What is Soil Connect?
Soil Connect operates as the first institutionally backed digital marketplace specifically engineered for the soil and aggregates industry. Founded by third-generation developer Cliff Fetner, the platform serves as a centralized hub for excavators, contractors, and building professionals to manage the transport and procurement of essential construction materials. By facilitating direct connections between those with surplus materials and those in need, the marketplace reduces operational costs, minimizes environmental impact, and optimizes project timelines.
The platform's market position is defined by its ability to solve deep-seated inefficiencies in construction logistics. As an enterprise-grade solution, it provides a transparent, data-driven environment that replaces traditional, opaque procurement methods with a streamlined digital interface, thereby enhancing productivity for stakeholders across the construction lifecycle.
How much funding has Soil Connect raised?
Soil Connect has raised a total of $4M across 2 funding rounds:
Other Financing Round
$750K
Angel/Seed
$3.3M
Other Financing Round (2020): $750K with participation from Common Sail
Angel/Seed (2020): $3.3M led by Heartland Ventures, Great Oaks Venture Capital, TIA Ventures, AB Investment Group, J.G. Pertucci Company, Bazella Contracting, Situs Real Estate, Altmark Group, and Cemex Ventures
Key Investors in Soil Connect
Great Oaks Venture Capital
Great Oaks Venture Capital is an early-stage investment firm that supports founders building transformative companies across sectors including marketplaces and enterprise solutions.
TIA Ventures
TIA Ventures is a seed-stage venture capital fund based in New York City that invests in exceptional B2B software companies led by high-execution teams.
Heartland Ventures
Heartland Ventures is a venture capital firm focused on bridging the gap between traditional industries and innovative technology solutions.
What's next for Soil Connect?
With the support of its latest capital infusion, Soil Connect is well-positioned to scale its operations and deepen its penetration into the broader construction ecosystem. The company's strategic roadmap likely involves expanding its geographic footprint and enhancing its platform capabilities to support more complex, high-volume enterprise transactions. As the industry continues to prioritize sustainability and cost-efficiency, Soil Connect's role as a digital intermediary becomes increasingly vital.
Future growth will likely focus on integrating advanced analytics to further optimize material routing and supply chain management. By leveraging its established network of contractors and developers, the firm is poised to set new standards for transparency and efficiency in the construction materials market, potentially evolving into an indispensable infrastructure layer for the global building sector.
