What is Soil Connect?
Soil Connect distinguishes itself as the first and only institutionally backed digital marketplace dedicated to the soil and aggregates industry. Founded by Cliff Fetner, a third-generation builder, the platform addresses the inherent inefficiencies and high costs associated with the transportation and management of these essential materials. By connecting those with surplus soil and aggregates to those in need, Soil Connect offers a streamlined solution for excavators, contractors, developers, landscapers, and other building professionals. The marketplace facilitates networking and transactions, aiming to save users time and money while promoting environmental benefits through optimized material utilization.
How much funding has Soil Connect raised?
Soil Connect has raised a total of $4M across 2 funding rounds:
Other Financing Round
$750K
Angel/Seed
$3.3M
Other Financing Round (2020): $750K with participation from Common Sail
Angel/Seed (2020): $3.3M led by Situs Real Estate, J.G. Pertucci Company, Bazella Contracting, Altmark Group, Heartland Ventures, AB Investment Group, Great Oaks Venture Capital, Cemex Ventures, and TIA Ventures
Key Investors in Soil Connect
Great Oaks Venture Capital
Great Oaks Venture Capital is an early-stage investment firm that supports founders building transformative companies, deploying capital across Pre-Seed, Seed, and Series A rounds. They specialize in software, healthcare, financial services, marketplaces, and enterprise solutions, leveraging specialized knowledge to support portfolio companies.
TIA Ventures
TIA Ventures is a seed-stage venture capital fund based in New York City that invests in exceptional B2B software companies led by high-execution teams. They focus on identifying product-market fit through customer research and partner with entrepreneurs dedicated to creating impactful solutions.
Cemex Ventures
Cemex Ventures is an investor focused on the construction industry, likely seeking innovative solutions that can enhance efficiency, sustainability, or new business models within the built environment. Their participation suggests an interest in technologies that can disrupt traditional construction material supply chains.
What's next for Soil Connect?
With substantial enterprise-level backing, Soil Connect is poised for accelerated growth and market penetration. The company's focus on digitizing a traditionally fragmented and opaque industry positions it for significant expansion. Future strategies will likely involve enhancing platform capabilities, expanding its user base across diverse construction and landscaping segments, and potentially exploring new material categories or service offerings. The company's ability to attract institutional investment signals strong confidence in its business model and its potential to reshape the logistics and procurement processes within the construction materials sector.
See full Soil Connect company page
