What is Soda?
Soda operates as a specialized online sneaker reselling platform, leveraging the high-demand culture of limited-edition footwear to drive transaction volume. Based in Tokyo, Japan, the company serves as a critical intermediary in the circular economy, providing a secure and verified environment for collectors and casual buyers alike. Its market position is defined by its ability to bridge the gap between supply-side scarcity and consumer demand, utilizing advanced logistics and authentication protocols to maintain platform integrity. As the secondary market for sneakers continues to mature, Soda remains at the forefront of retail technology, optimizing the user experience through data-driven inventory management and seamless cross-border trade capabilities.
How much funding has Soda raised?
Soda has raised a total of $81.4M across 3 funding rounds:
Series A
$3M
Series B
$22M
Series C
$56.4M
Series A (2020): $3M, investors not publicly disclosed
Series B (2021): $22M led by Colopl Next and SoftBank Ventures Asia
Series C (2021): $56.4M supported by Altos Ventures, KREAM, JAFCO, and SoftBank Group
Key Investors in Soda
Altos Ventures
A prominent venture capital firm focused on early-stage and growth-stage investments in technology and consumer-facing companies.
KREAM
A leading South Korean sneaker resale platform that provides strategic synergy and market insights within the regional fashion-tech ecosystem.
JAFCO
One of Japan's oldest and most established venture capital firms, specializing in supporting high-growth startups through extensive industry networks.
What's next for Soda?
With the successful completion of its Series C round, Soda is well-positioned to accelerate its international expansion and enhance its technological stack. The influx of capital will likely be directed toward scaling operations, refining its authentication algorithms, and deepening its penetration into key Asian markets. By leveraging the strategic support of its high-profile backers, the company is expected to focus on long-term sustainability and ecosystem integration. Future growth will likely hinge on the firm's ability to maintain its competitive edge in a rapidly evolving retail landscape, where consumer trust and platform reliability are paramount to achieving sustained profitability and market leadership.
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