What is Soco?
Soco, often recognized alongside The OC Mix, operates as a high-end retail and culinary destination in Orange County. The venue functions as a sophisticated ecosystem, housing over 70 curated showrooms, restaurants, and specialty stores. Its market position is defined by a commitment to quality and creative inspiration, catering specifically to decorators, designers, and chefs who seek innovative environments. By integrating lifestyle retail with high-caliber dining, Soco has established itself as a critical anchor in the regional commercial market, effectively bridging the gap between functional design space and experiential consumerism.
How much funding has Soco raised?
Soco has raised a total of $120M across 1 funding round:
Private Equity
$120M
Private Equity (2015): $120M with participation from Rockwood Capital, LLC
Key Investors in Soco
Rockwood Capital, LLC
Rockwood Capital is a real estate investment management firm founded in 1995 that provides debt and equity capital combined with real estate operating expertise for the repositioning, development, redevelopment and recapitalization of residential, office, retail and hotel space in key markets throughout the United States.
What's next for Soco?
With the recent capital deployment, Soco is well-positioned to further refine its tenant mix and expand its influence as a regional design authority. The strategic focus will likely shift toward optimizing the visitor experience and potentially scaling its unique operational model to other high-growth markets. By maintaining its focus on curated, high-quality partnerships, the company is poised to sustain its momentum, ensuring that its physical assets continue to generate long-term value for stakeholders while reinforcing its status as a premier lifestyle destination.
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