What is SocietyOne?
Founded in 2012, SocietyOne operates as Australia's sole active Peer-to-Peer lender, facilitating direct connections between investors and creditworthy borrowers through a secure, anonymous online platform. The company was established with the vision of disrupting the Australian consumer credit market, inspired by the successful peer-to-peer lending models observed in the UK and US. SocietyOne aims to provide a more efficient and accessible lending alternative.
How much funding has SocietyOne raised?
SocietyOne has raised a total of $159.6M across 6 funding rounds:
Series A
$8.5M
Series B
$10M
Multiple Rounds
$126.1M
Private Equity
$15M
Series A (2014): $8.5M with participation from Global Founders Capital and Reinventures
Series B (2014): $10M led by News Corporation
Private Equity (2016): $25M, investors not publicly disclosed
Debt (2016): $100M, investors not publicly disclosed
Private Equity (2016): $1.1M backed by Beyond Bank Australia
Private Equity (2020): $15M, investors not publicly disclosed
Key Investors in SocietyOne
Global Founders Capital
Global Founders Capital is a global early-stage investor that empowers gifted entrepreneurs by backing them from pre-seed to IPO. With a track record of supporting over five hundred entrepreneurs worldwide, including notable companies like Facebook and LinkedIn, GFC focuses on category-defining ventures. The firm provides operational support through its platform, assisting founders at all stages of growth. GFC is committed to supporting founders in all geographies, ensuring they have the resources needed to scale their businesses.
Reinventures
Reinventures assists organizations in creating and institutionalizing a market-centric mindset and the ability to create and profitably deliver superior value propositions. We provide this assistance by: Teaching leaders and individual contributors the fundamental concepts and tools needed to create, deliver, and communicate powerful value propositions. Conducting workshops to train cross-functional teams in how to conduct Day-in-the-Life sessions with customers and other influential market participants Intensive coaching on drawing insights from marketplace interviews and observations to create value propositions that truly offer a set of experiences to targeted customers superior to all alternatives Providing analytical support in designing value delivery systems to profitably execute the chosen value propositions (organizational changes, skill development, asset acquisition/divestment, business case, etc.) Additionally, through our network of associated consulting companies, we have the capacity to offer large-scale market-centric consulting projects on a global basis. Working jointly with these firms, we have built a practice that specializes in executing large-scale projects using our frameworks and methodologies with experience and expertise spanning multiple industries.
News Corporation
News Corp is a global media and information services company that creates trusted content and experiences across news, entertainment, digital solutions, and real estate. The company reaches diverse audiences worldwide, delivering stories that inform, inspire, and engage. Through its portfolio of well-known brands, News Corp combines journalism, technology, and innovative services to shape modern media and support informed decision-making.
What's next for SocietyOne?
The substantial enterprise-level funding and recent strategic investment indicate SocietyOne is poised for significant scaling. This capital injection will likely be directed towards enhancing its technological infrastructure, expanding its borrower and investor base, and potentially exploring new financial product offerings. The company's trajectory suggests a focus on solidifying its market leadership and driving further innovation in the Australian fintech landscape.
See full SocietyOne company page
