What is Snipp?
Snipp operates a cloud-based platform designed to empower brands in planning, executing, and managing customer acquisition, engagement, and retention initiatives across various channels. Its modular suite encompasses a wide array of marketing activities, including promotions, digital coupons, receipt processing, rebates, rewards, and loyalty programs. By integrating data capture and analytics, Snipp provides valuable consumer insights to optimize campaign outcomes. The platform enables businesses to deploy personalized, omnichannel incentive programs, featuring robust tools for validation, fraud management, and seamless integration into existing client systems, thereby enhancing customer relationships and marketing effectiveness.
How much funding has Snipp raised?
Snipp has raised a total of $32.9M across 8 funding rounds:
Share Placement
$1.1M
Debt
$12.3M
Share Placement
$5M
Debt
$4M
Share Placement
$3.3M
Share Placement
$1.9M
Debt
$2M
Debt
$3.3M
Share Placement (2014): $1.2M with participation from Undisclosed
Debt (2015): $12.3M led by Clarus Securities and Canaccord Genuity Corp.
Share Placement (2016): $5M supported by Undisclosed
Debt (2016): $4M featuring Silicon Valley Bank
Share Placement (2017): $3.3M backed by Undisclosed
Share Placement (2018): $1.9M with participation from Undisclosed
Debt (2018): $2M led by Bridge Bank
Debt (2026): $3.3M supported by Shen Capital
Key Investors in Snipp
Silicon Valley Bank
Silicon Valley Bank is a financial institution offering a comprehensive suite of banking and financial services, specializing in supporting technology and innovation-focused companies.
Bridge Bank
Bridge Bank provides a range of commercial banking services, with a notable focus on technology and venture capital-backed companies.
Shen Capital
Shen Capital Partners Inc. is an investment firm that concentrates on long-term investments in software companies, suggesting a strategic interest in technology-driven growth.
What's next for Snipp?
With a substantial total funding amount of $32.9M and a recent major strategic investment, Snipp is poised for significant scaling and innovation. The company's focus on enhancing customer acquisition, engagement, and retention through its comprehensive technology platform suggests a strategic direction towards deepening its market penetration and expanding its service offerings. Future developments are likely to involve further refinement of its analytics capabilities and the integration of advanced personalization features to meet the evolving demands of the promotions and loyalty technology sector. This capital infusion will likely fuel product development, market outreach, and potential strategic partnerships.
See full Snipp company page
