What is Smytten?
Founded in 2015 and headquartered in Bengaluru North, Karnataka, India, Smytten operates as a comprehensive app platform. It facilitates the discovery, trial, and purchase of lifestyle brands across various categories, including beauty and grooming, food and beverages, health and wellness, fragrances, smart technology, accessories, services, and experiences. Smytten's model aims to bridge the gap between brands seeking to reach new consumers and customers eager to explore and experience new products before committing to a full purchase.
How much funding has Smytten raised?
Smytten has raised a total of $20.6M across 4 funding rounds:
Angel/Seed
$200K
Unspecified
$1.5M
Series A
$6M
Other Financing Round
$12.9M
Angel/Seed (2015): $200K with participation from Anuj Srivastava and Rimpal Chawla
Unspecified (2019): $1.5M led by Roots Ventures
Series A (2021): $6M supported by Fireside Ventures
Other Financing Round (2022): $12.9M featuring Fireside Ventures and Roots Ventures
Key Investors in Smytten
Fireside Ventures
Fireside Ventures is a leading venture capital firm in India that focuses on investing in health and consumer startups. They aim to help founders build iconic consumer brands that create enduring value while fostering a sense of responsibility to the communities they serve.
Roots Ventures
Roots Ventures is an investment firm that has participated in Smytten's funding rounds, indicating a strategic interest in the company's growth trajectory within the consumer lifestyle sector.
Anuj Srivastava
Anuj Srivastava is an early-stage investor who provided seed funding to Smytten, demonstrating early belief in the company's innovative app platform for lifestyle brand discovery and trials.
What's next for Smytten?
With the recent influx of capital, Smytten is poised for accelerated growth and expansion. The company's strategic investment is expected to fuel further development of its platform, enhance its brand partnerships, and broaden its market reach within India and potentially beyond. This funding will likely enable Smytten to deepen its engagement with consumers by offering more curated discovery experiences and exclusive trial opportunities, solidifying its role as a key player in the Indian lifestyle e-commerce and discovery sector.
See full Smytten company page
