What is Smol?
Founded in 2018, Smol has established itself in the United Kingdom's consumer market by offering innovative laundry capsules, dishwashing tablets, and other household cleaning solutions. The company's direct-to-consumer approach aims to disrupt traditional retail channels by providing high-quality, eco-friendly products directly to households. Smol's commitment to sustainability and convenience has positioned it as a notable player in the rapidly evolving landscape of home care products.
How much funding has Smol raised?
Smol has raised a total of $45M across 2 funding rounds:
Series A
$11M
Series B
$33.9M
Series A (2020): $11M with participation from JamJar Investments and Balderton Capital
Series B (2021): $33.9M led by JamJar Investments, GV, Eight Roads, Latitude Capital, and Balderton
Key Investors in Smol
JamJar Investments
JamJar Investments is a venture capital fund specializing in early-stage companies within the consumer technology and FMCG sectors, known for backing successful ventures like Deliveroo.
GV
GV, formerly Google Ventures, is a venture capital firm that invests across multiple stages and sectors, with a focus on enterprise solutions, life sciences, and consumer products.
Eight Roads
Eight Roads is a venture capital investment company with a broad focus, including real estate, venture, and growth businesses, providing capital for scaling companies.
What's next for Smol?
With the recent infusion of major strategic capital, Smol is poised for accelerated expansion. This significant backing is expected to fuel further product development, enhance manufacturing capabilities, and broaden its market reach, potentially into new geographical territories. The company's focus on sustainable consumer goods aligns with growing market demand, suggesting a strong potential for continued growth and market penetration. Smol's strategic investments will likely be directed towards scaling operations and solidifying its brand presence.
See full Smol company page
